Maximize the return
on your client conversations

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Embleem beste opleider van Nederland
Position yourself as a commercially driven advisor with maximum impact.
Combine strong advisory skills with results-oriented sales capabilities.
Build long-term client relationships and achieve measurable commercial results.

Introduction

Advising in a commercial context requires more than strong persuasive skills alone. It calls for the strategic combination of expertise, influence, and trust. In the training program ‘Advising with Commercial Impact in 4 months’, you will learn how to lead commercial advisory conversations that create real impact. You will gain deeper insight into client needs, influence decision-making, and turn resistance into collaboration.

Guided by an experienced trainer, you will strengthen your personal advisory style, enhance your communication effectiveness, and sharpen your ability to recognize and act on commercial opportunities. The four-month structure gives you the time to apply what you learn in your day-to-day work, reflect on your progress, and deepen your skills. You will develop into an advisor who strengthens relationships, increases influence, and delivers sustainable results.

Who is this training for?

The training program ‘Advising with Commercial Impact in 4 months’ is designed for account managers, consultants, sales professionals, and advisors who want to deepen their advisory skills and achieve stronger results in client conversations.

What makes this four-day training program unique

During the training program ‘Advising with Commercial Impact in 4 months’, you will combine commercial advisory skills with behavioral psychology, and strategic influence. You will develop your advisory style step by step and learn how to lead conversations that result in measurable outcomes and long-term relationships. Benefits of this four-day program:

  • Space for deeper development in advisory behavior, commercial strategy, and personal growth.
  • Immediate application of insights in your own work environment.
  • Structured feedback and guidance from an experienced trainer.
  • Sustainable growth in influence, persuasive power, and results orientation.

Results

After completing this training program, you will be able to advise with confidence in complex commercial environments. You will know how to present your advice persuasively, build alignment, and positively influence decision-making. You will understand the dynamics between client, organization, and market and respond effectively. You will position yourself as a strategic advisor, identify commercial opportunities, and strengthen long-term client relationships.

“A YEARTH training program is defined by a powerful blend of inspiration, meaningful content, and real personal case studies. Our goal is to turn your training into an experience that drives the highest possible results.”

Practical information

Duration
This training program is given over four days spread across four months.
Training hours
From 9:30 AM to 5:00 PM.
Participants
Maximum of 10/12 participants.
Locations
Alkmaar, Amersfoort, Amsterdam, Apeldoorn, Arnhem, Breda, Den Bosch, Den Haag, Eindhoven, Groningen, Maastricht, Naarden, Rotterdam, Utrecht, Zwolle, Online
Participation fee
€ 2.195,- excl. VAT
Language
This training program is provided in English. We also offer this training in Dutch.

Learning objectives

Day 1

9:30 AM Start training day

  • Your role as a commercial advisor in a complex force field of customer, organization, and market.
  • The psychology behind customer behavior, perception, and decision-making.
  • From problem exploration to real customer needs and latent potential.
  • The five phases of an effective and results-oriented consultation.
  • Creating value before presenting a solution.
  • Positioning yourself as an expert and credible discussion partner.
  • Formulating personal learning goals and action points for the upcoming period.

5:00 PM End of training day

Day 2

9:30 AM Start training day

  • Feedback on the interim period and results achieved.
  • Exerting influence without pressure: persuading through trust and relevance.
  • Switching between different advisory, communication, and behavioral styles.
  • In-depth questioning techniques to reveal interests, risks, and decision criteria.
  • Communicating at a strategic level: balancing content, relationships, and process.
  • Creating support among multiple stakeholders with diverse interests.
  • Formulating personal learning goals and action points for the upcoming period.

5:00 PM End of training day

Day 3

9:30 AM Start training day

  • Feedback on the interim period and results achieved.
  • Commercial psychology: recognizing, influencing, and guiding behavior.
  • Dealing with resistance, objections, and indecision without losing the relationship.
  • Deepening trust and building lasting collaborative relationships.
  • From advice to joint value creation and partnership.
  • Focusing on commitment and progress within the decision-making process.
  • Formulating personal learning goals and action points for the upcoming period.

5:00 PM End of training day

Day 4

9:30 AM Start training day

  • Feedback on the interim period and results achieved.
  • Commercial presentation skills and personal positioning.
  • Strategic profiling as a trusted advisor with distinctive capabilities.
  • Negotiating from a position of equality and shared interests.
  • From advice to concrete results: maintaining control over follow-up and decision-making.
  • Embedding your commercial advisory approach in your daily practice.
  • Evaluation of the training and development of a personalized, practice-oriented action plan.

5:00 PM End of training day

We also offer this training course in a two-day program. See Advising with Commercial Impact in 2 days.

Your training program in 3 steps

  • Prior to the training program, we ask you to complete an online intake form. If you prefer to discuss your personal learning objectives in more detail, we’ll be more than happy to schedule a one-on-one intake call. Based on your learning objectives, background, and focus areas, we’ll match you with a training group with similar professionals. This way, the training will be aligned with your situation and learning objectives.

  • The four-day training program ‘Advising with Commercial Impact in 4 months’ is spread over the course of four months. Each training day combines inspiration, theory, and practice. You alternate between plenary sessions and assignments in subgroups. This way, you will not only learn from the trainer, but also from each other.

    At the end of each training day, you discuss with the trainer whether you have achieved your learning objectives. You agree on the assignments you will carry out in the intervening period and what the focus is for the next training day. Your training program ends with a personal evaluation.

    About your trainer

    The training program is provided by an experienced trainer with extensive practical experience. Our trainers combine knowledge, analytical skills, and keen observations with a personal and positive approach. They confront you in a respectful manner, challenge you, and help you reach your full potential.

  • From the very first day of your training program, you’ll have access to the YEARTH Online Learning Platform. Here, you’ll find in-depth articles, assignments, and tools to help you put what you’ve learned into practice. You can choose where and when to study using the YEARTH app, your tablet, or computer. This allows you to get the most out of your training program and apply what you have learned in your daily practice in a sustainable way.

Your investment

My organization covers the costs

Participant fee € 2.195,
Facility fee € 50 per day € 200,
Total price excluding VAT € 2.395,

My organization is exempt from VAT

Participant fee € 2.195,
Surcharge 10% € 219,50
Facility fee € 50 per day € 200,
Total price excluding VAT € 2.614,50

I pay for the training course myself

Participant fee € 2.195,
Surcharge 10% € 219,50
Facility fee € 50 per day € 200,
Total price excluding VAT € 2.614,50

This is included in your investment:

  • Personal intake.
  • Syllabus and course materials.
  • The YEARTH certificate.
  • Year-long access to the Online Learning Platform.

VAT

The total investment excludes VAT. In some cases, a VAT exemption may be possible. In that case, the participation fee will increase by 10%. This can be beneficial for individuals and organizations that are not able to deduct VAT. Read more about VAT exemption.

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What others are saying...

Training program that I can definitely recommend to someone else. Clear explanations and nice that the choice of the group was coordinated with each other. The trainer helped me gain a deeper understanding. Super.

Anonymous

Training program was very good. Especially the trainer who could explain very well and also noticed what each participant needed.

Anonymous

The method of teaching appealed to me the most. The trainer’s respect, open communication and willingness to help and give tips on an individual level. The training program is definitely worth it!

Anonymous

In addition to the theory, I also learned how to apply what I learned into practice. I really liked the exercises and personal attention in this training program. Definitely recommended!

Anonymous

The calm, measured pace in which the theory was narrated really appealed to me. I go home feeling good and I learned a lot.

Anonymous

Small group, therefore much space for your own insight and development. Good balance between theory and practical exercises.

Anonymous

Very interesting training program with surprising perspectives and useful techniques. Very useful for the future. I would definitly recommend it.

Anonymous

It was very comfortable to attend this training program in a small group. The trainer personally adressed the situations with you.

Anonymous

Very inspiring training program by a nice trainer. Also very friendly, which made the sessions also very enjoyable. The small group made the program very intensive and interactive. Highly recommended.

Anonymous

Overall very good, trainer was knowledgeable and asked the right questions. There was space for both the individual and the group. There was a pleasant atmosphere.

Anonymous

An informative and, above all, fun course!
Advantages:
– Small group with participants of the same level
– Immediately applicable in practice
– Personalized to your personal situation

Anonymous

A good training program with a lot of personal attention. After the training program you have enough tools to apply what you’ve learned into practice.

Anonymous
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