Maximize the return
on your client conversations

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Embleem beste opleider van Nederland
Position yourself as a commercially driven advisor with maximum impact.
Combine strong advisory skills with results-oriented sales capabilities.
Build long-term client relationships and achieve measurable commercial results.

Introduction

Advising in a commercial context requires more than strong persuasive skills alone. It calls for the strategic combination of expertise, influence, and trust. In the training course ‘Advising with Commercial Impact in 4 months’, you will learn how to lead commercial advisory conversations that create real impact. You will gain deeper insight into client needs, influence decision-making, and turn resistance into collaboration.

Guided by an experienced trainer, you will strengthen your personal advisory style, enhance your communication effectiveness, and sharpen your ability to recognize and act on commercial opportunities. The four-month structure gives you the time to apply what you learn in your day-to-day work, reflect on your progress, and deepen your skills. You will develop into an advisor who strengthens relationships, increases influence, and delivers sustainable results.

Who is this training for?

The training course ‘Advising with Commercial Impact in 4 months’ is designed for account managers, consultants, sales professionals, and advisors who want to deepen their advisory skills and achieve stronger results in client conversations.

What makes this four-day training course unique

During the training course ‘Advising with Commercial Impact in 4 months’, you will combine commercial advisory skills with behavioral psychology, and strategic influence. You will develop your advisory style step by step and learn how to lead conversations that result in measurable outcomes and long-term relationships. Benefits of this four-day program:

  • Space for deeper development in advisory behavior, commercial strategy, and personal growth.
  • Immediate application of insights in your own work environment.
  • Structured feedback and guidance from an experienced trainer.
  • Sustainable growth in influence, persuasive power, and results orientation.

Results

After completing this training course, you will be able to advise with confidence in complex commercial environments. You will know how to present your advice persuasively, build alignment, and positively influence decision-making. You will understand the dynamics between client, organization, and market and respond effectively. You will position yourself as a strategic advisor, identify commercial opportunities, and strengthen long-term client relationships.

Practical information

Duration
This training course is given over four days spread across four months.
Training hours
From 9:30 AM to 5:00 PM
Participants
Maximum of 10/12 participants
Locations
Alkmaar, Amersfoort, Amsterdam, Apeldoorn, Arnhem, Breda, Den Bosch, Den Haag, Eindhoven, Groningen, Maastricht, Naarden, Rotterdam, Utrecht, Zwolle, Online
Participation fee
€ 2.195,- excl. VAT
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Personal advice

Call 088 - 200 8888 Chat with a Learning Consultant

Program

Day 1

9:30 AM Start training course

  • Your role as a commercial advisor in a complex force field of customer, organization, and market.
  • The psychology behind customer behavior, perception, and decision-making.
  • From problem exploration to real customer needs and latent potential.
  • The five phases of an effective and results-oriented consultation.
  • Creating value before presenting a solution.
  • Positioning yourself as an expert and credible discussion partner.
  • Formulating personal learning goals and action points for the upcoming period.

5:00 PM End of training course

Day 2

9:30 AM Start training course

  • Feedback on the interim period and results achieved.
  • Exerting influence without pressure: persuading through trust and relevance.
  • Switching between different advisory, communication, and behavioral styles.
  • In-depth questioning techniques to reveal interests, risks, and decision criteria.
  • Communicating at a strategic level: balancing content, relationships, and process.
  • Creating support among multiple stakeholders with diverse interests.
  • Formulating personal learning goals and action points for the upcoming period.

5:00 PM End of training course

Day 3

9:30 AM Start training course

  • Feedback on the interim period and results achieved.
  • Commercial psychology: recognizing, influencing, and guiding behavior.
  • Dealing with resistance, objections, and indecision without losing the relationship.
  • Deepening trust and building lasting collaborative relationships.
  • From advice to joint value creation and partnership.
  • Focusing on commitment and progress within the decision-making process.
  • Formulating personal learning goals and action points for the upcoming period.

5:00 PM End of training course

Day 4

9:30 AM Start training course

  • Feedback on the interim period and results achieved.
  • Commercial presentation skills and personal positioning.
  • Strategic profiling as a trusted advisor with distinctive capabilities.
  • Negotiating from a position of equality and shared interests.
  • From advice to concrete results: maintaining control over follow-up and decision-making.
  • Embedding your commercial advisory approach in your daily practice.
  • Training evaluation and development of a personalized, hands-on action plan.

5:00 PM End of training course

We also offer this training course in a two-day program. See Advising with Commercial Impact in 2 days.

Your training course in 3 steps

  • Prior to the training course, we ask you to complete an online intake form. If you prefer to discuss your personal learning objectives in more detail, we’ll be more than happy to schedule a one-on-one intake call. Based on your learning objectives, background, and focus areas, we’ll match you with a training group with similar professionals. This way, the training will be tailored to your situation and learning objectives.

  • The four-day training course ‘Advising with Commercial Impact in 4 months’ is spread over four months. Each training day combines inspiration, theory, and practice. You alternate between plenary sessions and assigments in subgroups. This way, you will not only learn from the trainer, but also from each other.

    At the end of each training day, you discuss with the trainer whether you have achieved your learning objectives. You agree on the assignments you will carry out in the intervening period and where the focus will lie for the next training day. Your training course ends with a personal evaluation.

    About your trainer

    The training course is delivered by an experienced trainer with extensive practical experience. Our trainers combine expertise, analytical ability, and sharp observational skills with a personal and positive approach. They offer respectful, direct feedback, challenge you to grow, and support you in getting the very best out of yourself.

  • From the very first day of your training course, you’ll have access to the YEARTH Online Learning Platform. Here, you’ll find in-depth articles, assignments, and tools to help you put what you’ve learned into practice. You can choose where and when to study using the YEARTH app, your tablet, or computer. This allows you to get the most out of your training course and apply what you have learned in your daily practice in a sustainable way.

Your investment

My organization covers the costs

Participant fee € 2.195,
Facility fee € 50 per day € 200,
Total price excluding VAT € 2.395,

My organization is exempt from VAT

Participant fee € 2.195,
Surcharge 10% € 219,50
Facility fee € 50 per day € 200,
Total price excluding VAT € 2.614,50

I pay for the training course myself

Participant fee € 2.195,
Surcharge 10% € 219,50
Facility fee € 50 per day € 200,
Total price excluding VAT € 2.614,50

This is included in your investment:

  • Personal intake.
  • Syllabus and course materials.
  • The YEARTH certificate.
  • Year-long access to the Online Learning Platform.

VAT

The total investment excludes VAT. In some cases, a VAT exemption may be possible. In that case, the participation fee will increase by 10%. This can be beneficial for individuals and organizations that are not able to deduct VAT. Read more about VAT exemption.

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