Maximize the return
on your client conversations

★ ★ ★ ★ ★

9,2 / 10

Position yourself as a trusted advisor with persuasive impact and a strong focus on results.

Increase your commercial impact without compromising the relationship.

Build lasting client commitment and achieve specific results.

Introduction

In a commercial environment, advising goes beyond knowledge and expertise. It requires influence, persuasive communication, and the ability to move clients to action.

In the ‘Advising with Commercial Impact’ training course, you will learn how to conduct advisory conversations with confidence and impact, build commitment, and turn objections into opportunities. You will discover how to advise at a strategic level, balancing relationship and results.

This practical course is built around realistic situations, helping you to immediately strengthen your commercial effectiveness.

Who is this training for?

The training course ‘Advising with Commercial Impact’ is designed for account managers, consultants, sales professionals, and advisors who want to strengthen their advisory role in a commercial environment.

What makes this two-day training course unique

During the training course ‘Advising with Commercial Impact’, you will combine commercial advisory skills with insights from psychology and communication. You will learn how to influence without pressure and how to guide conversations toward results through the right questions and timing. By working with realistic cases and receiving personalized feedback, you will quickly understand what works and what does not. Benefits of this two-day program:

Immediate application in your work environment.
Focus on client-centered advising and commercial results.
Personalized guidance and feedback on your advisory style.
Practical tools to strengthen your influence and build trust.

Results

After completing this training course, you will be able to advise with confidence in a commercial setting. You will know how to structure conversations strategically, build commitment, and motivate clients to take action.

You will listen with intent, ask the right questions, and translate client needs into clear solutions. You will strengthen your influence, professional positioning, and commercial impact, and confidently take the lead in every advisory conversation.

Practical information

Duration: This training course is given over two days, with a two-week interval between sessions.
Training hours: From 9:30 AM to 5:00 PM
Participants: Maximum of 10/12 participants
Locations: Alkmaar, Amersfoort, Amsterdam, Apeldoorn, Arnhem, Breda, Den Bosch, Den Haag, Eindhoven, Groningen, Maastricht, Naarden, Rotterdam, Utrecht, Zwolle, Online
Participation fee: € 1.295,- excl. VAT

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Personal advice

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Program

Day 1

9:30 AM Start training course

Your role as a commercial advisor and the difference between advising and selling.
The five phases of an effective and customer-focused consultation.
The psychology behind influence, perception, and decision-making.
Switching between different advisory and conversation styles depending on the situation.
Strategic advising: from explicit question to underlying need and appropriate solution.
Exerting influence within complex customer relationships and fields of influence.
Formulating personal learning goals and action points for the upcoming period.

5:00 PM End of training course

Day 2

9:30 AM Start training course

Feedback on the interim period and results achieved.
The distinctive advisor: trust, authenticity, and professional persuasiveness.
Guiding with questions and active listening to clarify interests and decision criteria.
Dealing with resistance, doubt, and objections without losing the relationship.
From advice to commitment: guiding clients toward decisions and collaboration.
Personal presentation skills and influence in complex client conversations.
Training evaluation and development of a personalized, hands-on action plan.

5:00 PM End of training course

We also offer this training course in a four-day program. See Advising with Commercial Impact in 4 months.

Your training course in 3 steps

Prior to the training course, we ask you to complete an online intake form. If you prefer to discuss your personal learning objectives in more detail, we’ll be more than happy to schedule a one-on-one intake call. Based on your learning objectives, background, and focus areas, we’ll match you with a training group with similar professionals. This way, the training will be tailored to your situation and learning objectives.
The two-day training course ‘Advising with Commercial Impact’ is spread over two weeks. Each training day combines inspiration, theory, and practical exercises. There will be a mix of plenary sessions, group assignments, and time for reflection. This way, the skills you acquired can be put to use right away.

In between the two training days, you’ll apply what you’ve learned in your daily work. During the second training day, you’ll discuss your experiences, insights, and results with the trainer and the group. Your training course ends with a personal evaluation and a clear plan of action for the future.

About your trainer

The training course is delivered by an experienced trainer with extensive practical experience. Our trainers combine expertise, analytical ability, and sharp observational skills with a personal and positive approach. They offer respectful, direct feedback, challenge you to grow, and support you in getting the very best out of yourself.
From the very first day of your training course, you’ll have access to the YEARTH Online Learning Platform. Here, you’ll find in-depth articles, assignments, and tools to help you put what you’ve learned into practice. You can choose where and when to study using the YEARTH app, your tablet, or computer. This allows you to get the most out of your training course and apply what you have learned in your daily practice in a sustainable way.

Your investment

My organization covers the costs

Participant fee	€ 1.295,
Facility fee € 50 per day	€ 100,
Total price excluding VAT	€ 1.395,

My organization is exempt from VAT

Participant fee	€ 1.295,
Surcharge 10%	€ 129,50
Facility fee € 50 per day	€ 100,
Total price excluding VAT	€ 1.524,50

I pay for the training course myself

Participant fee	€ 1.295,
Surcharge 10%	€ 129,50
Facility fee € 50 per day	€ 100,
Total price excluding VAT	€ 1.524,50

This is included in your investment:

Personal intake.
Syllabus and course materials.
The YEARTH certificate.
Year-long access to the Online Learning Platform.

VAT

The total investment excludes VAT. In some cases, a VAT exemption may be possible. In that case, the participation fee will increase by 10%. This can be beneficial for individuals and organizations that are not able to deduct VAT. Read more about VAT exemption.