From first contact
to a sustainable client relationship

★ ★ ★ ★ ★

9,0 / 10

Consistently attract new clients with maximum impact.

Increase your conversion from first contact to signed deal.

§ Become the preferred choice for your ideal client.

Introduction

Successful client acquisition requires the right insight, mindset, and approach. Creating meaningful connections and generating interest in a short amount of time without pushing prospects away remains a challenge for many account managers and sales professionals.

In the ‘Client Acquisition’ training course, you will learn how to approach new clients with a clear strategy and confidence. From developing an effective acquisition strategy to leading persuasive conversations, you will build an approach that fits your style and delivers measurable results.

Who is this training for?

The ‘Client Acquisition’ training course is designed for sales professionals, account managers, consultants, and relationship managers who want to expand their network, grow revenue, and strengthen their market position. You will learn how to initiate contact professionally, build trust, and develop long-term client relationships.

What makes this two-day training course unique

The training course ‘Client Acquisition’ is practical, immediately applicable, and fully focused on results. You will not only learn how to win new clients, but also how to build relationships that contribute to sustainable growth. Benefits of this two-day program:

A focused and results-driven structure.
Immediately applicable techniques and strategies.
Increased confidence and persuasive impact.
More focus, energy, and success in business development.

Results

After completing this training course, you will have a clear and effective acquisition approach aligned with your personal style and day-to-day practice. You will know how to identify and approach the right clients, handle objections with confidence, and turn initial conversations into valuable relationships.

You will experience that business development becomes more effective and rewarding when you are not only being chosen but consciously choosing the clients you want to work with.

Practical information

Duration: This training course is given over two days, with a two-week interval between sessions.
Training hours: From 9:30 AM to 5:00 PM
Participants: Maximum of 10/12 participants
Locations: Alkmaar, Amersfoort, Amsterdam, Apeldoorn, Arnhem, Breda, Den Bosch, Den Haag, Eindhoven, Groningen, Maastricht, Naarden, Rotterdam, Utrecht, Zwolle, Online
Participation fee: € 1.295,- excl. VAT

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Personal advice

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Program

Day 1

9:30 AM Start training course

The essence of modern acquisition: from hunting to attracting.
Sharp positioning: why customers choose you.
Determining your ideal customer and promising market segments.
Focused building of a high-quality pipeline.
Opening conversations with impact and confidence.
Asking questions to uncover real needs, interests, and decision criteria.
From initial contact to concrete commercial opportunity.
Formulating personal learning goals and action points for the upcoming period.

5:00 PM End of training course

Day 2

9:30 AM Start training course

Feedback on the interim period and results achieved.
Conducting targeted acquisition conversations that lead to action.
Dealing with resistance, procrastination, and hidden objections.
Increasing persuasiveness without putting pressure on the relationship.
Focusing on decision-making and commitment.
From opportunity to assignment: closing effectively while maintaining trust.
Building lasting customer relationships and follow-up assignments.
Evaluation of the training and drawing up a personal, practice-oriented acquisition plan.

5:00 PM End of training course

Your training course in 3 steps

Prior to the training course, we ask you to complete an online intake form. If you prefer to discuss your personal learning objectives in more detail, we’ll be more than happy to schedule a one-on-one intake call. Based on your learning objectives, background, and focus areas, we’ll match you with a training group with similar professionals. This way, the training will be tailored to your situation and learning objectives.
The two-day training course ‘Client Acquisition: winning and growing client relationships’ is spread over two weeks. Each training day combines inspiration, theory, and practical exercises. There will be a mix of plenary sessions, group assignments, and time for reflection. This way, the skills you acquired can be put to use right away.

In between the two training days, you’ll apply what you’ve learned in your daily work. During the second training day, you’ll discuss your experiences, insights, and results with the trainer and the group. Your training course ends with a personal evaluation and a clear plan of action for the future.

About your trainer

The training course is delivered by an experienced trainer with extensive practical experience. Our trainers combine expertise, analytical ability, and sharp observational skills with a personal and positive approach. They offer respectful, direct feedback, challenge you to grow, and support you in getting the very best out of yourself.
From the very first day of your training course, you’ll have access to the YEARTH Online Learning Platform. Here, you’ll find in-depth articles, assignments, and tools to help you put what you’ve learned into practice. You can choose where and when to study using the YEARTH app, your tablet, or computer. This allows you to get the most out of your training course and apply what you have learned in your daily practice in a sustainable way.

Your investment

My organization covers the costs

Participant fee	€ 1.295,
Facility fee € 50 per day	€ 100,
Total price excluding VAT	€ 1.395,

My organization is exempt from VAT

Participant fee	€ 1.295,
Surcharge 10%	€ 129,50
Facility fee € 50 per day	€ 100,
Total price excluding VAT	€ 1.524,50

I pay for the training course myself

Participant fee	€ 1.295,
Surcharge 10%	€ 129,50
Facility fee € 50 per day	€ 100,
Total price excluding VAT	€ 1.524,50

This is included in your investment:

Personal intake.
Syllabus and course materials.
The YEARTH certificate.
Year-long access to the Online Learning Platform.

VAT

The total investment excludes VAT. In some cases, a VAT exemption may be possible. In that case, the participation fee will increase by 10%. This can be beneficial for individuals and organizations that are not able to deduct VAT. Read more about VAT exemption.