Create an
experience that lasts

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Strengthen your customer impact and distinctive value in every interaction.
Build lasting customer relationships that lead to loyalty and results.
Act professionally and effectively, even in the face of resistance and emotion.

Introduction

In a time where customer experience makes the difference, customer focus is more important than ever. Organizations that stand out do so through service, authenticity, and meaningful interactions. Employees play a key role in this, as they form the connection between the organization and the customer.

In the training program ‘Creating Impact Through Customer Focus’, you will learn how to truly think and act from a customer’s perspective. You will discover what customers value most and how to respond to this with the right mindset and skills. In doing so, you will develop a consistent, customer-focused way of working, that strengthens relationships and increases job satisfaction.

Who is this training for?

The ‘Creating Impact Through Customer Focus’ training program is designed for professionals who want to strengthen their customer focus and consistently exceed their customer expectations.

What makes this two-day training program unique

During the ‘Creating Impact Through Customer Focus’ training program, you will combine insight, mindset, and behavior in a practical and hands-on approach. You will learn to create meaningful customer experiences based on authenticity and connection. Benefits of this two-day program:

  • Focus on developing a sustainable customer-focused mindset.
  • Stronger customer relationships and increased job satisfaction.
  • Improved communication and customer experience.
  • Practical tools for long-term customer retention and loyalty.

Results

After completing this training program, you know how to put the customer truly at the center of your work. You recognize customer needs, listen actively, and adapt your communication to different customer types. You can handle emotions and resistance effectively while maintaining clear boundaries. You experience more satisfaction in customer interactions and act as a natural ambassador for your organization.

“A YEARTH training program is defined by a powerful blend of inspiration, meaningful content, and real personal case studies. Our goal is to turn your training into an experience that drives the highest possible results.”

Practical information

Duration
This training program is given over two days, with a two-week interval between sessions.
Training hours
From 9:30 AM to 5:00 PM.
Participants
Maximum of 10/12 participants.
Locations
Amsterdam, Brussel, Eindhoven, Online
Participation fee
€ 1.295,- excl. VAT

Learning objectives

Day 1

9:30 AM Start training day

  • The essence of true customer focus: from service to strategic value.
  • Understanding explicit and latent customer needs.
  • Asking questions and listening empathically to understand the question behind the question.
  • Recognizing different customer types and effectively adapting your behavior and communication.
  • Consciously using verbal and nonverbal behavior to build trust and connection.
  • Dealing professionally with expectations, pressure, and complex customer questions.
  • Formulating personal learning goals and action points for the upcoming period.

5:00 PM End of training day

Day 2

9:30 AM Start training day

  • Feedback on the interim period and experiences gained.
  • Building lasting customer relationships based on trust and credibility.
  • Creating a distinctive customer experience in every contact moment.
  • Communicating positively and solution-oriented, even in difficult situations.
  • Dealing effectively with emotions, resistance, and customer complaints.
  • Professionally regulating your own emotions and energy in customer contact.
  • Strengthening customer loyalty through consistent quality and commitment.
  • Evaluation of the training and development of a personalized, practice-oriented action plan.

5:00 PM End of training day

Your training program in 3 steps

  • Prior to the training program, we ask you to complete an online intake form. If you prefer to discuss your personal learning objectives in more detail, we’ll be more than happy to schedule a one-on-one intake call. Based on your learning objectives, background, and focus areas, we’ll match you with a training group with similar professionals. This way, the training will be aligned with your situation and learning objectives.

  • The two-day training program ‘Creating Impact Through Customer Focus’ is spread over two weeks. Each training day combines inspiration, theory, and practical exercises. There will be a mix of plenary sessions, group assignments, and time for reflection. This way, the skills you acquired can be put to use right away.

    In between the two training days, you’ll apply what you’ve learned in your daily work. During the second training day, you’ll discuss your experiences, insights, and results with the trainer and the group. Your training program ends with a personal evaluation and a clear plan of action for the future.

    About your trainer

    The training program is delivered by an experienced trainer with extensive practical experience. Our trainers combine expertise, analytical ability, and sharp observational skills with a personal and positive approach. They offer respectful, direct feedback, challenge you to grow, and support you in getting the very best out of yourself.

  • From the very first day of your training program, you’ll have access to the YEARTH Online Learning Platform. Here, you’ll find in-depth articles, assignments, and tools to help you put what you’ve learned into practice. You can choose where and when to study using the YEARTH app, your tablet, or computer. This allows you to get the most out of your training program and apply what you have learned in your daily practice in a sustainable way.

Your investment

My organization covers the costs

Participant fee € 1.295,
Facility fee € 50 per day € 100,
Total price excluding VAT € 1.395,

My organization is exempt from VAT

Participant fee € 1.295,
Surcharge 10% € 129,50
Facility fee € 50 per day € 100,
Total price excluding VAT € 1.524,50

I pay for the training course myself

Participant fee € 1.295,
Surcharge 10% € 129,50
Facility fee € 50 per day € 100,
Total price excluding VAT € 1.524,50

This is included in your investment:

  • Personal intake.
  • Syllabus and course materials.
  • The YEARTH certificate.
  • Year-long access to the Online Learning Platform.

VAT

The total investment excludes VAT. In some cases, a VAT exemption may be possible. In that case, the participation fee will increase by 10%. This can be beneficial for individuals and organizations that are not able to deduct VAT. Read more about VAT exemption.

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Upcoming scheduled start dates

What others are saying...

The power of repetition, the content of the training course and the practical exercises appealed to me the most in the training course Customer Focused Work with Impact. It is instructive, interesting and the training course had a nice atmosphere.

Anonymous

It was very educational to gain insight into yourself and others. Most of all, I learned that there is a lot to gain within being customer-focused and how to lead conversations in this area. I will definitely apply it in the coming time.

Anonymous

What appealed to me most about the training course was that there was a lot of room to discuss cases. There were many good real-life examples. If your work function involves dealing with clients with different interests, this training course teaches you how best to deal with them.

Anonymous

What appealed to me most about the training course Working Customer-Focused with Impact were the many examples and substantiation the trainer came up with. The positivity and clarity of the material covered was good.

Anonymous

What appealed to me most about the Customer Focused Work with Impact training course was the clarity and understanding of the training. This training course has given me a better understanding of how I approach the customer.

Anonymous

You will be pointed out where you can improve your customer contacts. In particular, questions about how and why and you will learn to apply the S.P.I.N.. Above all, do it and open yourself up, so that you become aware of your own pitfalls.

Anonymous
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