Control over complex
international customer relationships

8,9 / 10
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Develop strategies for international key accounts.
Increase influence within complex global organizations.
Achieve sustainable growth with international stakeholders.

Introduction

As a Global Account Manager, you have a diverse role. You have knowledge of the business, develop account strategies, make international pricing agreements, and manage the commitment of both local and international stakeholders.

In the ‘Global Account Management in 4 months’ training program, you will learn how to design and implement a Global Account Program. You will gain insight into strategy, stakeholder alignment, and financial implications of a Global Account agreement.

Who is this training for?

The ‘Global Account Management in 4 months’ training program is designed for global and key account managers operating internationally and who want to strengthen their strategic, commercial, and communication skills.

What makes this four-day training program unique

During the ‘Global Account Manager in 4 months’ training program, you will learn how to develop and implement a global account management program. You will translate strategy into practice within your organization. Benefits of this four-day program:

  • Apply global account strategies step by step.
  • Work with your own cases and real situations.
  • Intensive guidance in applying global account management in your organization.
  • Directly applicable in your work and build sustainable results.

Results

After completing this training program, you design and implement an effective global account program. You will align international and local stakeholders, influence decision-making, and strengthen relationships based on trust and results. In addition, you will be able to operate successfully in an international context.

“A YEARTH training program is defined by a powerful blend of inspiration, meaningful content, and real personal case studies. Our goal is to turn your training into an experience that drives the highest possible results.”

Practical information

Duration
This training program is given over four days spread across four months.
Training hours
From 9:30 AM to 5:00 PM.
Participants
Maximum of 10/12 participants.
Locations
Amsterdam, Brussel, Eindhoven, Online
Participation fee
€ 2.195,- excl. VAT

Learning objectives

Day 1

9:30 AM Start training day

  • Introduction to Global Account Management and its impact on your role.
  • Challenges in setting up a global account program.
  • Conditions, definitions, and variations within Global Account Management.
  • Complexity of managing global accounts.
  • Formulating personal learning goals and action points for the upcoming period.

5:00 PM End of training day

Day 2

9:30 AM Start training day

  • Feedback on the interim period and experiences gained.
  • Setting up and structuring global account processes and strategies.
  • Insight into the working methods of global customers.
  • Managing international customer contact moments.
  • Mapping the decision-making process of global accounts.
  • Formulating personal learning goals and action points for the upcoming period.

5:00 PM End of training day

Day 3

9:30 AM Start training day

  • Feedback on the interim period and experiences gained.
  • Collaboration with global and local management.
  • The importance of IT support in Global Account Management.
  • Influence processes within a global account strategy.
  • The seven crucial success factors of a global account program.
  • For the interim period: further developing your global account approach.

5:00 PM End of training day

Day 4

9:30 AM Start training day

  • Feedback on the interim period and experiences gained.
  • Dealing with cultural diversity within international teams.
  • Drawing up a global account plan for your organization.
  • The financial impact of a global account agreement.
  • Making and monitoring international price agreements.
  • Evaluation of the training program and drawing up a personal, practice-oriented action plan.

5:00 PM End of training day

Your training program in 3 steps

  • Prior to the training program, we ask you to complete an online intake form. If you prefer to discuss your personal learning objectives in more detail, we’ll be more than happy to schedule a one-on-one intake call. Based on your learning objectives, background, and focus areas, we’ll match you with a training group with similar professionals. This way, the training will be aligned with your situation and learning objectives.

  • The four-day training program ‘Global Account Management in 4 months’ is spread over four months. Each training day combines inspiration, theory, and practice. You alternate between plenary sessions and assignments in subgroups. This way, you will not only learn from the trainer, but also from each other.

    At the end of each training day, you discuss with the trainer whether you have achieved your learning objectives. You agree on the assignments you will carry out in the intervening period and where the focus will lie for the next training day. Your training program ends with a personal evaluation.

    About your trainer

    The training program is delivered by an experienced trainer with extensive practical experience. Our trainers combine expertise, analytical ability, and sharp observational skills with a personal and positive approach. They offer respectful, direct feedback, challenge you to grow, and support you in getting the very best out of yourself.

  • From the very first day of your training program, you’ll have access to the YEARTH Online Learning Platform. Here, you’ll find in-depth articles, assignments, and tools to help you put what you’ve learned into practice. You can choose where and when to study using the YEARTH app, your tablet, or computer. This allows you to get the most out of your training program and apply what you have learned in your daily practice in a sustainable way.

Your investment

My organization covers the costs

Participant fee € 2.195,
Facility fee € 50 per day € 200,
Total price excluding VAT € 2.395,

My organization is exempt from VAT

Participant fee € 2.195,
Surcharge 10% € 219,50
Facility fee € 50 per day € 200,
Total price excluding VAT € 2.614,50

I pay for the training course myself

Participant fee € 2.195,
Surcharge 10% € 219,50
Facility fee € 50 per day € 200,
Total price excluding VAT € 2.614,50

This is included in your investment:

  • Personal intake.
  • Syllabus and course materials.
  • The YEARTH certificate.
  • Year-long access to the Online Learning Platform.

VAT

The total investment excludes VAT. In some cases, a VAT exemption may be possible. In that case, the participation fee will increase by 10%. This can be beneficial for individuals and organizations that are not able to deduct VAT. Read more about VAT exemption.

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What others are saying...

Training program that I can definitely recommend to someone else. Clear explanations and nice that the choice of the group was coordinated with each other. The trainer helped me gain a deeper understanding. Super.

Anonymous

Training program was very good. Especially the trainer who could explain very well and also noticed what each participant needed.

Anonymous

The method of teaching appealed to me the most. The trainer’s respect, open communication and willingness to help and give tips on an individual level. The training program is definitely worth it!

Anonymous

In addition to the theory, I also learned how to apply what I learned into practice. I really liked the exercises and personal attention in this training program. Definitely recommended!

Anonymous

The calm, measured pace in which the theory was narrated really appealed to me. I go home feeling good and I learned a lot.

Anonymous

Small group, therefore much space for your own insight and development. Good balance between theory and practical exercises.

Anonymous

Very interesting training program with surprising perspectives and useful techniques. Very useful for the future. I would definitly recommend it.

Anonymous

It was very comfortable to attend this training program in a small group. The trainer personally adressed the situations with you.

Anonymous

Very inspiring training program by a nice trainer. Also very friendly, which made the sessions also very enjoyable. The small group made the program very intensive and interactive. Highly recommended.

Anonymous

Overall very good, trainer was knowledgeable and asked the right questions. There was space for both the individual and the group. There was a pleasant atmosphere.

Anonymous

An informative and, above all, fun course!
Advantages:
– Small group with participants of the same level
– Immediately applicable in practice
– Personalized to your personal situation

Anonymous

A good training program with a lot of personal attention. After the training program you have enough tools to apply what you’ve learned into practice.

Anonymous
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