The strategic role of
the modern account manager

★ ★ ★ ★ ★

9,1 / 10

Strengthen your position as a valuable partner for your customer.

Build lasting customer relationships with visible results.

Focus on growth, return on investment, and long-term value.

Introduction

As an account manager, you are responsible for managing and developing customer relationships within the organization. You maintain contact, build trust, and create long-term cooperation.

In the training program ‘Professional Account Management in 4 months’, you will learn how to make a difference between customer and organization as a modern account manager. You will develop the strategic insight, commercial influence, and communication skills needed to effectively guide and retain customers.

Who is this training for?

The training program ‘Professional Account Management in 4 months’ is designed for account managers, sales consultants, and customer service representatives who want to strengthen their role and build customer relationships in a structured way.

What makes this four-day training program unique

The ‘Professional Account Management in 4 months’ training program offers in-depth knowledge of both the commercial and strategic aspects of account management. Spread over four months, you can immediately apply what you learn in practice and develop sustainable behavior and results. Benefits of this four-day program:

Strengthen both your commercial and strategic skills in a structured way.
Apply insights directly in customer conversations and account plans.
Build greater influence, trust, and results in customer relationships.
Use reflection and application over time to create sustainable growth.

Results

After completing this training program, you will strategically build and manage sales processes. You know how to analyze customer needs and translate them into concrete solutions. You draw up reports, forecasts, and account plans and develop winning proposals. In addition, you conduct effective acquisition, negotiate professionally, and successfully close deals. You develop into a fully-fledged discussion partner who builds and maintains sustainable customer relationships.

“A YEARTH training program is defined by a powerful blend of inspiration, meaningful content, and real personal case studies. Our goal is to turn your training into an experience that drives the highest possible results.”

Practical information

Duration: This training program is given over four days spread across four months.
Training hours: From 9:30 AM to 5:00 PM.
Participants: Maximum of 10/12 participants.
Locations: Amsterdam, Brussel, Eindhoven, Online
Participation fee: € 2.195,- excl. VAT

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Personal advice

Call +31 (0)88 - 200 8888 Chat with a Learning Consultant

Learning objectives

Day 1

9:30 AM Start training day

GAP analysis of your current performance and targeted development opportunities as an account manager.
Insight into the key factors of strategic and sustainable account management.
Systematically drawing up and substantiating sharp customer profiles.
Analyzing the customer journey and the most important decision-making and influencing moments.
Evaluating and strengthening the effectiveness of your sales funnel.
Guiding customers in a targeted manner to the next stages in the decision-making process.
Formulating personal learning goals and action points for the upcoming period.

5:00 PM End of training day

Day 2

9:30 AM Start training day

Feedback on the interim period and experiences gained.
The role of trusted advisor: building trust through insight and added value.
Positioning yourself as a strategic discussion partner based on your customer’s needs.
Structurally strengthening customer trust and relationship quality.
Translating customer questions into substantiated and appropriate solutions.
Building an effective and exploratory customer conversation.
Recognizing and utilizing relevant trigger points with your customer.
Formulating personal learning goals and action points for the upcoming period.

5:00 PM End of training day

Day 3

9:30 AM Start training day

Feedback on the interim period and experiences gained.
Negotiating as a continuous and strategic process within account management.
Understanding the psychology behind negotiating and influencing.
Applying principles of effective and results-oriented negotiation.
Dealing with the diverse interests and objectives of stakeholders.
Finding the right balance between maintaining relationships and achieving negotiation results.
Recognizing and purposefully applying different negotiation styles.
Formulating personal learning goals and action points for the upcoming period.

5:00 PM End of training day

Day 4

9:30 AM Start training day

Feedback on the interim period and experiences gained.
Realizing decision-making and effectively steering in the closing phase.
Understanding rational and emotional factors in customer decisions.
Creating commitment for a sustainable and valuable collaboration.
Directing conversations and steering towards concrete follow-up steps.
Proactively developing customer relationships and increasing customer returns.
Strategically deploying cross-selling and upselling within your accounts.
Drawing up a substantiated and future-oriented account plan.
Evaluation of the training and development of a personalized, practice-oriented action plan.

5:00 PM End of training day

We also offer this training in a two-day program. See Professional Account Management in 2 days.

Your training program in 3 steps

Prior to the training program, we ask you to complete an online intake form. If you prefer to discuss your personal learning objectives in more detail, we’ll be more than happy to schedule a one-on-one intake call. Based on your learning objectives, background, and focus areas, we’ll match you with a training group with similar professionals. This way, the training will be aligned with your situation and learning objectives.
The four-day training program ‘Professional Account Management in 4 months’ is spread over four months. Each training day combines inspiration, theory, and practice. You alternate between plenary sessions and assignments in subgroups. This way, you will not only learn from the trainer, but also from each other.

At the end of each training day, you discuss with the trainer whether you have achieved your learning objectives. You agree on the assignments you will carry out in the intervening period and where the focus will lie for the next training day. Your training program ends with a personal evaluation.

About your trainer

The training program is delivered by an experienced trainer with extensive practical experience. Our trainers combine expertise, analytical ability, and sharp observational skills with a personal and positive approach. They offer respectful, direct feedback, challenge you to grow, and support you in getting the very best out of yourself.
From the very first day of your training program, you’ll have access to the YEARTH Online Learning Platform. Here, you’ll find in-depth articles, assignments, and tools to help you put what you’ve learned into practice. You can choose where and when to study using the YEARTH app, your tablet, or computer. This allows you to get the most out of your training program and apply what you have learned in your daily practice in a sustainable way.

Your investment

My organization covers the costs

Participant fee	€ 2.195,
Facility fee € 50 per day	€ 200,
Total price excluding VAT	€ 2.395,

My organization is exempt from VAT

Participant fee	€ 2.195,
Surcharge 10%	€ 219,50
Facility fee € 50 per day	€ 200,
Total price excluding VAT	€ 2.614,50

I pay for the training course myself

Participant fee	€ 2.195,
Surcharge 10%	€ 219,50
Facility fee € 50 per day	€ 200,
Total price excluding VAT	€ 2.614,50

This is included in your investment:

Personal intake.
Syllabus and course materials.
The YEARTH certificate.
Year-long access to the Online Learning Platform.

VAT

The total investment excludes VAT. In some cases, a VAT exemption may be possible. In that case, the participation fee will increase by 10%. This can be beneficial for individuals and organizations that are not able to deduct VAT. Read more about VAT exemption.

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Upcoming scheduled start dates

Monday 18 May 2026, 15-06-2026,06-07-2026,31-08-2026
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Thursday 24 September 2026, 29-10-2026,26-11-2026,10-12-2026
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Wednesday 25 November 2026, 09-12-2026,06-01-2027,03-02-2027
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What others are saying...

★ ★ ★ ★ ★

Training program that I can definitely recommend to someone else. Clear explanations and nice that the choice of the group was coordinated with each other. The trainer helped me gain a deeper understanding. Super.

Anonymous

★ ★ ★ ★ ★

Training program was very good. Especially the trainer who could explain very well and also noticed what each participant needed.

Anonymous

★ ★ ★ ★ ★

The method of teaching appealed to me the most. The trainer’s respect, open communication and willingness to help and give tips on an individual level. The training program is definitely worth it!

Anonymous

★ ★ ★ ★ ★

In addition to the theory, I also learned how to apply what I learned into practice. I really liked the exercises and personal attention in this training program. Definitely recommended!

Anonymous

★ ★ ★ ★ ★

The calm, measured pace in which the theory was narrated really appealed to me. I go home feeling good and I learned a lot.

Anonymous

★ ★ ★ ★ ★

Small group, therefore much space for your own insight and development. Good balance between theory and practical exercises.

Anonymous

★ ★ ★ ★ ★

Very interesting training program with surprising perspectives and useful techniques. Very useful for the future. I would definitly recommend it.

Anonymous

★ ★ ★ ★ ★

It was very comfortable to attend this training program in a small group. The trainer personally adressed the situations with you.

Anonymous

★ ★ ★ ★ ★

Very inspiring training program by a nice trainer. Also very friendly, which made the sessions also very enjoyable. The small group made the program very intensive and interactive. Highly recommended.

Anonymous

★ ★ ★ ★ ★

Overall very good, trainer was knowledgeable and asked the right questions. There was space for both the individual and the group. There was a pleasant atmosphere.

Anonymous

★ ★ ★ ★ ★

An informative and, above all, fun course!
Advantages:
– Small group with participants of the same level
– Immediately applicable in practice
– Personalized to your personal situation

Anonymous

★ ★ ★ ★ ★

A good training program with a lot of personal attention. After the training program you have enough tools to apply what you’ve learned into practice.

Anonymous