The strategic role of
the modern account manager

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Position yourself as a strategic and valuable partner for your customer.
Achieve structural growth, returns, and long-term value.
Build lasting relationships that lead to successful collaboration.

Introduction

As an account manager, you are the face of the organization and the connecting link between the customer and the company. You maintain relationships, identify opportunities, and build long-term collaborations.

In the ‘Professional Account Management’ training program, you will learn how to add real value for the customer as a discussion partner. You will develop insight into modern account strategies, learn how to conduct commercial discussions with confidence, and create sustainable partnerships that deliver results.

Who is this training for?

The ‘Professional Account Management’ training program is designed for account managers, sales consultants, and customer service representatives who want to further professionalize their role and manage customer relationships strategically.

What makes this two-day training program unique

During the ‘Professional Account Management’ training program, you will learn how to make the transition from salesperson to strategic advisor. The training course combines insight into customer behavior, communication skills, and strategic account planning. Benefits of this two-day program:

  • Increase your commercial influence in a focused and practical way.
  • Apply insights directly in customer conversations and account plans.
  • Build greater influence and confidence in customer relationships.
  • Quick results with direct practical application.

Results

After completing this training program, you have the skills and insights needed to manage customer relationships professionally and sustainably. You perform effective account analyses, build sales processes, and substantiate strategic choices. You know how to translate customer needs into solutions and give convincing presentations. You also know how to deal with resistance and negotiation, with the aim of achieving a long-term and mutually profitable partnership.

“A YEARTH training program is defined by a powerful blend of inspiration, meaningful content, and real personal case studies. Our goal is to turn your training into an experience that drives the highest possible results.”

Practical information

Duration
This training program is given over two days, with a two-week interval between sessions.
Training hours
From 9:30 AM to 5:00 PM.
Participants
Maximum of 10/12 participants.
Locations
Amsterdam, Brussel, Eindhoven, Online
Participation fee
€ 1.295,- excl. VAT
Secure a spot Sign up directly

Personal advice

Call +31 (0)88 - 200 8888 Chat with a Learning Consultant
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Learning objectives

Day 1

9:30 AM Start training day

  • Your current position as an account manager and the step towards strategic partnership.
  • The characteristics of a top-performing and future-proof account manager.
  • Understanding your customer organization: strategy, interests, and decision-making.
  • Drawing up sharp and strategic customer profiles.
  • Analyzing and optimizing your sales funnel for maximum impact.
  • Guiding customers through the entire decision-making process in a targeted manner.
  • The Trusted Advisor role: building trust based on insight and added value.
  • Positioning yourself as a fully-fledged discussion partner at a tactical and strategic level.
  • Formulating personal learning goals and action points for the upcoming period.

5:00 PM End of training day

Day 2

9:30 AM Start training day

  • Feedback on the interim period and deepening your account strategy.
  • The structure of a powerful and exploratory customer conversation.
  • Recognizing underlying motivations, interests, and decision criteria.
  • Negotiating as a continuous strategic process within account management.
  • The psychology of influencing and decision-making in complex processes.
  • The balance between relationship maintenance, return on investment, and long-term value.
  • Consciously using different negotiation styles and strategies.
  • Focusing on commitment and achieving sustainable cooperation.
  • Evaluation of the training and development of a personalized, practice-oriented action plan.

5:00 PM End of training day

We also offer this training as a four-day program. See Professional Account Management in 4 months.

Your training program in 3 steps

  • Prior to the training program, we ask you to complete an online intake form. If you prefer to discuss your personal learning objectives in more detail, we’ll be more than happy to schedule a one-on-one intake call. Based on your learning objectives, background, and focus areas, we’ll match you with a training group with similar professionals. This way, the training will be aligned with your situation and learning objectives.

  • The two-day training program ‘Professional Account Management’ is spread over two weeks. Each training day combines inspiration, theory, and practical exercises. There will be a mix of plenary sessions, group assignments, and time for reflection. This way, the skills you acquired can be put to use right away.

    In between the two training days, you’ll apply what you’ve learned in your daily work. During the second training day, you’ll discuss your experiences, insights, and results with the trainer and the group. Your training program ends with a personal evaluation and a clear plan of action for the future.

    About your trainer

    The training program is delivered by an experienced trainer with extensive practical experience. Our trainers combine expertise, analytical ability, and sharp observational skills with a personal and positive approach. They offer respectful, direct feedback, challenge you to grow, and support you in getting the very best out of yourself.

  • From the very first day of your training program, you’ll have access to the YEARTH Online Learning Platform. Here, you’ll find in-depth articles, assignments, and tools to help you put what you’ve learned into practice. You can choose where and when to study using the YEARTH app, your tablet, or computer. This allows you to get the most out of your training program and apply what you have learned in your daily practice in a sustainable way.

Your investment

My organization covers the costs

Participant fee € 1.295,
Facility fee € 50 per day € 100,
Total price excluding VAT € 1.395,

My organization is exempt from VAT

Participant fee € 1.295,
Surcharge 10% € 129,50
Facility fee € 50 per day € 100,
Total price excluding VAT € 1.524,50

I pay for the training course myself

Participant fee € 1.295,
Surcharge 10% € 129,50
Facility fee € 50 per day € 100,
Total price excluding VAT € 1.524,50

This is included in your investment:

  • Personal intake.
  • Syllabus and course materials.
  • The YEARTH certificate.
  • Year-long access to the Online Learning Platform.

VAT

The total investment excludes VAT. In some cases, a VAT exemption may be possible. In that case, the participation fee will increase by 10%. This can be beneficial for individuals and organizations that are not able to deduct VAT. Read more about VAT exemption.

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What others are saying...

★ ★ ★ ★ ★
★ ★ ★ ★ ★

I was genuinely pleasantly surprised by this training program and felt it was extremely valuable. What appealed to me the most was the openness and the no-nonsense approach. This created a pleasant atmosphere that really allowed us to get to the core. I would definitely recommend this training program, because it is practical, honest and directly applicable.

Sari Smit
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