The strategic role of
the modern account manager

9,0 / 10
178 reviews
Embleem beste opleider van Nederland
Position yourself as a trusted strategic partner for your customers.
Drive sustainable growth, profitability, and long-term value.
Build lasting customer relationships that foster long-term success.

Introduction

As an account manager, you are the face of the organization and the vital link between your company and its customers. You build relationships, identify opportunities, and create partnerships that deliver lasting value.

The ‘Professional Account Management’ training program teaches you how to become a trusted advisor who brings genuine value to every customer interaction. You will develop modern account management strategies, strengthen your commercial communication skills, and learn how to build long-term partnerships that produce measurable business results.

Who is this training for?

The ‘Professional Account Management’ training program is designed for account managers, sales consultants, and customer success professionals who want to elevate their role and manage customer relationships more strategically.

What makes this two-day training program unique

During the ‘Professional Account Management’ program, you will learn how to transition from salesperson to strategic business partner. By combining customer psychology, communication techniques, and strategic account planning, you will gain practical skills that can be applied immediately. Benefits of this two-day program:

  • Increase your commercial influence in a focused and practical way.
  • Apply new insights directly to customer conversations and account planning.
  • Build greater confidence and credibility in customer relationships.
  • Immediate results through practical application.

Results

After completing this training program, you will have the skills and strategic insights needed to manage customer relationships professionally and for long-term success. You will learn how to perform effective account analyses, develop strategic account plans, and confidently support your business decisions. You will be able to translate customer needs into meaningful solutions, deliver persuasive presentations, and navigate negotiations with confidence. Most importantly, you will build long-term partnerships that create value for both your customers and your organization.

“A YEARTH training program is defined by a powerful blend of inspiration, meaningful content, and real personal case studies. Our goal is to turn your training into an experience that drives the highest possible results.”

Practical information

Duration
This training program is given over two days, with a two-week interval between sessions.
Training hours
From 9:30 AM to 5:00 PM.
Participants
Maximum of 10/12 participants.
Locations
Alkmaar, Amersfoort, Amsterdam, Apeldoorn, Arnhem, Breda, Den Bosch, Den Haag, Eindhoven, Groningen, Maastricht, Naarden, Rotterdam, Utrecht, Zwolle, Online
Participation fee
€ 1.295,- excl. VAT
Language
This training program is provided in English. We also offer this training in Dutch.

Learning objectives

Day 1

9:30 AM Start training day

  • Evaluating your current role as an account manager and transitioning to strategic partnership.
  • Understanding the characteristics of a high-performing, future-ready account manager.
  • Analyzing your customer’s organization, strategy, stakeholders, and decision-making process.
  • Developing strategic customer profiles.
  • Analyzing and optimizing your sales pipeline for maximum effectiveness.
  • Guiding customers through every stage of the buying decision process.
  • Becoming a Trusted Advisor by creating value through insight and expertise.
  • Positioning yourself as a trusted business partner at both the tactical and strategic level.
  • Formulating personal learning goals and action points for the upcoming period.

5:00 PM End of training day

Day 2

9:30 AM Start training day

  • Providing feedback on the interim period and refining your account management strategy.
  • Structuring effective, consultative customer conversations.
  • Identifying underlying motivations, interests, and buying criteria.
  • Viewing negotiation as an ongoing strategic component of account management.
  • Understanding the psychology behind influence and decision-making in complex processes.
  • Balancing relationship building, return on investment, and long-term customer value.
  • Applying different negotiation styles and strategies.
  • Building commitment and fostering long-term customer partnerships.
  • Evaluating the training program and developing a personalized, hands‑on action plan.

5:00 PM End of training day

We also offer this training as a four-day program. See Professional Account Management in 4 Months.

Your training program in 3 steps

  • Prior to the training program, we ask you to complete an online intake form. If you prefer to discuss your personal learning objectives in more detail, we’ll be more than happy to schedule a one-on-one intake call. Based on your learning objectives, background, and focus areas, we’ll match you with a training group with similar professionals. In this way, the training will be aligned with your situation and learning objectives.

  • The two-day training program ‘Professional Account Management’ is spread over the course of two weeks. Each training day combines inspiration, theory, and practical exercises. There will be a mix of plenary sessions, group assignments, and time for reflection. In this way, the skills you acquired can be put to use right away.

    In between the two training days, you’ll apply what you’ve learned in your daily work. During the second training day, you’ll discuss your experiences, insights, and results with the trainer and the group. Your training program ends with a personal evaluation and a clear plan of action for the future.

    About your trainer

    The training program is provided by an experienced trainer with extensive practical experience. Our trainers combine knowledge, analytical skills, and keen observations with a personal and positive approach. They confront you in a respectful manner, challenge you, and help you reach your full potential.

  • From the very first day of your training program, you’ll have access to the YEARTH Online Learning Platform. Here, you’ll find in-depth articles, assignments, and tools to help you put what you’ve learned into practice. You can choose where and when to study using the YEARTH app, your tablet, or computer. This allows you to get the most out of your training program and apply what you have learned in your daily practice in a sustainable way.

Your investment

My organization covers the costs

Participant fee € 1.295,
Facility fee € 50 per day € 100,
Total price excluding VAT € 1.395,

My organization is exempt from VAT

Participant fee € 1.295,
Surcharge 10% € 129,50
Facility fee € 50 per day € 100,
Total price excluding VAT € 1.524,50

I pay for the training course myself

Participant fee € 1.295,
Surcharge 10% € 129,50
Facility fee € 50 per day € 100,
Total price excluding VAT € 1.524,50

This is included in your investment:

  • Personal intake.
  • Syllabus and course materials.
  • The YEARTH certificate.
  • Year-long access to the Online Learning Platform.

VAT

The total investment excludes VAT. In some cases, a VAT exemption may be possible. In that case, the participation fee will increase by 10%. This can be beneficial for individuals and organizations that are not able to deduct VAT. Read more about VAT exemption.

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What others are saying...

The training approach is highly personalized, with the trainer truly taking the time to address the specific needs and questions of each participant. There is space for individual attention, which makes me feel heard and supported. The trainer actively encourages questions and discussions, which contributes to a deeper understanding of the material and ensures that everyone can move forward with confidence and clarity.

Tommie

I really liked the genuine, real-world examples. It’s great that the training isn’t so focused on the slides. This makes it very easy to understand and credible. The training provides valuable insights that will definitely help you move forward!

Dennis

The training program was well-organized. I was able to gain a lot of knowledge in terms of content, so the training was really valuable to me. I also really enjoyed the interaction within the group!

Rachel

I was pleasantly surprised that the trainer had so much practical experience and was willing to share it with us. This made the training program even more informative and interesting for me.

Johnny

The theory covered is related to the practical aspects discussed. Over the course of two days, the trainer presented all the information in a very informative and concise manner. I highly recommend it!

Marius

It’s a great and informative training program to take. The interactivity and thought-provoking perspectives, in particular, encourage you to think more actively. The trainer also shares many interesting real-life examples.

Berend

The trainer did a great job; he provided a lot of information about the training program and also gave good real-world examples. I found the training program very valuable for me personally and was able to get a lot out of it.

Just

What appealed to me most during the training program was the interactive part in which we went over and practiced conversation techniques with each other. It’s an informative training program for improving your skills.

Robby

This training program features a lot of practical examples. The trainer really knows what he’s talking about. You’ll learn how to deal with resistance, how to prepare for a session, and some basic psychological insights.

Benjamin

You learn a lot of new things that you also master. You’re given practical tools that you can apply. Plus, the trainer explains everything in a way that’s really engaging and easy to remember, and there was a lot of interaction during the training.

Job

In October, I took the Professional Account Management training program. This program is delivered with passion and is closely aligned with real-world practice within your own organization. It’s an ideal starting point if you’re just getting started in the field and need clear guidance and practical insights.

Frank

The trainer doesn’t just read from slides; instead, he provides many real-world examples, encourages interaction, and delves deeper into the material. This makes it a particularly educational experience that provides both novice and experienced account managers with valuable knowledge and insights.

Bas
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