From account manager
to trusted advisor

9,2 / 10
Embleem beste opleider van Nederland
Achieve consistently higher revenue and conversion rates.
Position yourself as an indispensable discussion partner for your customer.
Win more business while maintaining strong relationships and healthy margins.

Introduction

Excelling in sales requires more than persuasiveness and a focus on results. The modern account manager builds lasting relationships, understands customers’ true needs, and creates value at every stage of the process. In the ‘Sales Excellence in 4 Months’ training program, you will learn how to develop from an account manager into a trusted advisor. Someone who inspires, connects, and guides customers.

You will discover how to build a healthy sales funnel, analyze your customer portfolio, and advise with genuine interest through consultative selling. You will also learn how to build trust as a credible discussion partner, negotiate effectively, and maintain lasting customer relationships. Under the guidance of an experienced trainer, you will develop the skills, persuasiveness, and mindset that make the difference between good and exceptional account management.

Who is this training for?

The ‘Sales Excellence in 4 Months’ training program is designed for account managers, sales professionals, and consultants who want to deepen and strengthen their commercial skills.

What makes this four-day training program unique

During the ‘Sales Excellence in 4 months’ training program, you will combine commercial strategy, communication psychology, and personal development. You will not only learn how to sell more effectively, but also how to create long-term value for both your customers and your organization. Benefits of the four-day program:

  • In-depth learning, reflection, and practical application.
  • Concrete tools to take commercial conversations to the next level.
  • Strengthen your advisory style through personal coaching and feedback.
  • Build sustainable growth in persuasiveness, relationship management, and results orientation.

Results

After completing this training program, you build sustainable customer relationships as a credible discussion partner and trusted advisor. You know how to manage a healthy sales funnel, negotiate effectively, and exceed customer expectations. You will lead commercial discussions with impact, increase your effectiveness, and achieve consistently better results.

“A YEARTH training program is defined by a powerful blend of inspiration, meaningful content, and real personal case studies. Our goal is to turn your training into an experience that drives the highest possible results.”

Practical information

Duration
This training program is given over four days spread across four months.
Training hours
From 9:30 AM to 5:00 PM.
Participants
Maximum of 10/12 participants.
Locations
Alkmaar, Amersfoort, Amsterdam, Apeldoorn, Arnhem, Breda, Den Bosch, Den Haag, Eindhoven, Groningen, Maastricht, Naarden, Rotterdam, Utrecht, Zwolle, Online
Participation fee
€ 2.195,- excl. VAT
Language
This training program is provided in English. We also offer this training in Dutch.

Learning objectives

Day 1

9:30 AM Start training day

  • Gaining sharp insight into where you stand as a sales professional and where you can make the greatest impact.
  • Understanding the characteristics of top performers in modern sales environments.
  • Positioning yourself as an advisor who adds value rather than simply a salesperson.
  • Building a powerful and predictable sales funnel.
  • Qualifying opportunities by focusing on the right customers and opportunities.
  • Guiding prospects towards decision-making in a targeted way.
  • Formulating concrete learning goals and action points for the coming period.

5:00 PM End of training day

Day 2

9:30 AM Start training day

  • Providing feedback on the interim period and experiences gained.
  • Positioning yourself as a credible and distinctive discussion partner.
  • Conducting conversations that create trust and urgency.
  • Applying consultative selling based on real customer needs and business impact.
  • Moving from needs analysis to a convincing and appropriate solution.
  • Positioning your proposal effectively against competitors.
  • Formulating personal learning goals and action points for the upcoming period.

5:00 PM End of training day

Day 3

9:30 AM Start training day

  • Providing feedback on the interim period and experiences gained.
  • Approaching negotiation as a strategic part of the sales process.
  • Understanding the psychology behind price, value, and decision-making.
  • Finding the right balance between maintaining relationships and achieving results.
  • Dealing effectively with pressure, objections, and tactics from the other party.
  • Guiding negotiation toward profitable and sustainable agreements.
  • Formulating personal learning goals and action points for the upcoming period.

5:00 PM End of training day

Day 4

9:30 AM Start training day

  • Providing feedback on the interim period and experiences gained.
  • Closing deals by accelerating decisions and securing orders.
  • Creating commitment among multiple stakeholders.
  • Using after-sales opportunities to drive growth within existing accounts.
  • Developing customer relationships into long-term, profitable partnerships.
  • Securing results and continuously improving your sales approach.
  • Evaluating the training program and developing a personalized, hands‑on action plan.

5:00 PM End of training day

We also offer this training in a two-day program. See Sales Excellence in 2 Days.

Your training program in 3 steps

  • Prior to the training program, we ask you to complete an online intake form. If you prefer to discuss your personal learning objectives in more detail, we’ll be more than happy to schedule a one-on-one intake call. Based on your learning objectives, background, and focus areas, we’ll match you with a training group with similar professionals. This way, the training will be aligned with your situation and learning objectives.

  • The four-day training program ‘Sales Excellence in 4 months’ is spread over the course of four months. Each training day combines inspiration, theory, and practice. You alternate between plenary sessions and assignments in subgroups. This way, you will not only learn from the trainer, but also from each other.

    At the end of each training day, you discuss with the trainer whether you have achieved your learning objectives. You agree on the assignments you will carry out in the intervening period and what the focus is for the next training day. Your training program ends with a personal evaluation.

    About your trainer

    The training program is provided by an experienced trainer with extensive practical experience. Our trainers combine knowledge, analytical skills, and keen observations with a personal and positive approach. They confront you in a respectful manner, challenge you, and help you reach your full potential.

  • From the very first day of your training program, you’ll have access to the YEARTH Online Learning Platform. Here, you’ll find in-depth articles, assignments, and tools to help you put what you’ve learned into practice. You can choose where and when to study using the YEARTH app, your tablet, or computer. This allows you to get the most out of your training program and apply what you have learned in your daily practice in a sustainable way.

Your investment

My organization covers the costs

Participant fee € 2.195,
Facility fee € 50 per day € 200,
Total price excluding VAT € 2.395,

My organization is exempt from VAT

Participant fee € 2.195,
Surcharge 10% € 219,50
Facility fee € 50 per day € 200,
Total price excluding VAT € 2.614,50

I pay for the training course myself

Participant fee € 2.195,
Surcharge 10% € 219,50
Facility fee € 50 per day € 200,
Total price excluding VAT € 2.614,50

This is included in your investment:

  • Personal intake.
  • Syllabus and course materials.
  • The YEARTH certificate.
  • Year-long access to the Online Learning Platform.

VAT

The total investment excludes VAT. In some cases, a VAT exemption may be possible. In that case, the participation fee will increase by 10%. This can be beneficial for individuals and organizations that are not able to deduct VAT. Read more about VAT exemption.

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What others are saying...

Training program that I can definitely recommend to someone else. Clear explanations and nice that the choice of the group was coordinated with each other. The trainer helped me gain a deeper understanding. Super.

Anonymous

Training program was very good. Especially the trainer who could explain very well and also noticed what each participant needed.

Anonymous

The method of teaching appealed to me the most. The trainer’s respect, open communication and willingness to help and give tips on an individual level. The training program is definitely worth it!

Anonymous

In addition to the theory, I also learned how to apply what I learned into practice. I really liked the exercises and personal attention in this training program. Definitely recommended!

Anonymous

The calm, measured pace in which the theory was narrated really appealed to me. I go home feeling good and I learned a lot.

Anonymous

Small group, therefore much space for your own insight and development. Good balance between theory and practical exercises.

Anonymous

Very interesting training program with surprising perspectives and useful techniques. Very useful for the future. I would definitly recommend it.

Anonymous

It was very comfortable to attend this training program in a small group. The trainer personally adressed the situations with you.

Anonymous

Very inspiring training program by a nice trainer. Also very friendly, which made the sessions also very enjoyable. The small group made the program very intensive and interactive. Highly recommended.

Anonymous

Overall very good, trainer was knowledgeable and asked the right questions. There was space for both the individual and the group. There was a pleasant atmosphere.

Anonymous

An informative and, above all, fun course!
Advantages:
– Small group with participants of the same level
– Immediately applicable in practice
– Personalized to your personal situation

Anonymous

A good training program with a lot of personal attention. After the training program you have enough tools to apply what you’ve learned into practice.

Anonymous
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