From account manager
to trusted advisor

★ ★ ★ ★ ★

9,2 / 10

Achieve structurally higher turnover and conversion.

Position yourself as an indispensable discussion partner for your customer.

Win more orders while maintaining relationships and margins.

Introduction

Excelling in sales requires more than persuasiveness and a focus on results. The modern account manager builds lasting relationships, understands the real needs of the customer, and creates value at every stage of the process. In the ‘Sales Excellence in 4 months’ training program, you will learn how to develop from an account manager into a trusted advisor. Someone who inspires, connects, and guides customers.

You will discover how to build a healthy sales funnel, analyze your customer portfolio, and advise with genuine interest through consultative selling. You will also learn how to build trust as a fully-fledged discussion partner, negotiate effectively, and maintain lasting relationships. Under the guidance of an experienced trainer, you will work on the skills, persuasiveness, and mindset that make the difference between good and excellent account management.

Who is this training for?

The ‘Sales Excellence in 4 months’ training program is designed for account managers, sales professionals, and consultants who want to deepen and strengthen their commercial skills.

What makes this four-day training program unique

During the ‘Sales Excellence in 4 months’ training program, you combine commercial strategy, communication psychology, and personal development. You not only learn how to sell more effectively, but also how to create long-term value for customers and your organization. Benefits of the four-day program:

In-depth study, reflection, and practical application.
Concrete tools to take commercial conversations to the next level.
Strengthen your advisory style through personal coaching and feedback.
Build sustainable growth in persuasiveness, relationship management, and results orientation.

Results

After completing this training program, you build sustainable customer relationships as a fully-fledged discussion partner and trusted advisor. You know how to manage a healthy sales funnel, negotiate effectively, and exceed customer expectations. You lead commercial discussions with impact, increase your own effectiveness, and achieve structurally better results.

“A YEARTH training program is defined by a powerful blend of inspiration, meaningful content, and real personal case studies. Our goal is to turn your training into an experience that drives the highest possible results.”

Practical information

Duration: This training program is given over four days spread across four months.
Training hours: From 9:30 AM to 5:00 PM.
Participants: Maximum of 10/12 participants.
Locations: Amsterdam, Brussel, Eindhoven, Online
Participation fee: € 2.195,- excl. VAT

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Personal advice

Call +31 (0)88 - 200 8888 Chat with a Learning Consultant

Learning objectives

Day 1

9:30 AM Start training day

Gain sharp insight into where you stand as a sales professional and where you can make a difference.
The characteristics of top performers in modern sales environments.
Your positioning: from salesperson to advisor who adds value.
Building a powerful and predictable sales funnel.
Qualifying opportunities: focus on the right customers and assignments.
Guiding prospects towards decision-making in a targeted manner.
Formulating concrete learning goals and action points for the coming period.

5:00 PM End of training day

Day 2

9:30 AM Start training day

Feedback on the interim period and results achieved.
Profiling yourself as a credible and distinctive discussion partner.
Conducting conversations that create trust and urgency.
Consultative selling: selling based on real customer problems and impact.
From needs analysis to a convincing and appropriate solution.
Positioning your proposal powerfully in relation to competitors.
Formulating personal learning goals and action points for the upcoming period.

5:00 PM End of training day

Day 3

9:30 AM Start training day

Feedback on the interim period and results achieved.
Negotiating as a strategic part of the sales process.
Understanding the psychology behind price, value, and decision-making.
The right balance between maintaining relationships and achieving results.
Dealing with pressure, objections, and tactics from the other party.
Goal-oriented steering towards profitable and sustainable agreements.
Formulating personal learning goals and action points for the upcoming period.

5:00 PM End of training day

Day 4

9:30 AM Start training day

Feedback on the interim period and results achieved.
Closing the deal: accelerating decisions and actually securing orders.
Creating commitment among multiple stakeholders.
After-sales as a growth accelerator: exploiting opportunities within existing customers.
Developing relationships into long-term and profitable partnerships.
Securing results and continuously improving your sales approach.
Evaluation of the training and development of a personalized, practice-oriented action plan.

5:00 PM End of training day

We also offer this training in a two-day program. See Sales Excellence in 2 days.

Your training program in 3 steps

Prior to the training program, we ask you to complete an online intake form. If you prefer to discuss your personal learning objectives in more detail, we’ll be more than happy to schedule a one-on-one intake call. Based on your learning objectives, background, and focus areas, we’ll match you with a training group with similar professionals. This way, the training will be aligned with your situation and learning objectives.
The four-day training program ‘Sales Excellence in 4 months’ is spread over four months. Each training day combines inspiration, theory, and practice. You alternate between plenary sessions and assignments in subgroups. This way, you will not only learn from the trainer, but also from each other.

At the end of each training day, you discuss with the trainer whether you have achieved your learning objectives. You agree on the assignments you will carry out in the intervening period and where the focus will lie for the next training day. Your training program ends with a personal evaluation.

About your trainer

The training program is delivered by an experienced trainer with extensive practical experience. Our trainers combine expertise, analytical ability, and sharp observational skills with a personal and positive approach. They offer respectful, direct feedback, challenge you to grow, and support you in getting the very best out of yourself.
From the very first day of your training program, you’ll have access to the YEARTH Online Learning Platform. Here, you’ll find in-depth articles, assignments, and tools to help you put what you’ve learned into practice. You can choose where and when to study using the YEARTH app, your tablet, or computer. This allows you to get the most out of your training program and apply what you have learned in your daily practice in a sustainable way.

Your investment

My organization covers the costs

Participant fee	€ 2.195,
Facility fee € 50 per day	€ 200,
Total price excluding VAT	€ 2.395,

My organization is exempt from VAT

Participant fee	€ 2.195,
Surcharge 10%	€ 219,50
Facility fee € 50 per day	€ 200,
Total price excluding VAT	€ 2.614,50

I pay for the training course myself

Participant fee	€ 2.195,
Surcharge 10%	€ 219,50
Facility fee € 50 per day	€ 200,
Total price excluding VAT	€ 2.614,50

This is included in your investment:

Personal intake.
Syllabus and course materials.
The YEARTH certificate.
Year-long access to the Online Learning Platform.

VAT

The total investment excludes VAT. In some cases, a VAT exemption may be possible. In that case, the participation fee will increase by 10%. This can be beneficial for individuals and organizations that are not able to deduct VAT. Read more about VAT exemption.

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Upcoming scheduled start dates

Monday 18 May 2026, 15-06-2026,06-07-2026,31-08-2026
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Thursday 24 September 2026, 29-10-2026,26-11-2026,10-12-2026
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Wednesday 25 November 2026, 09-12-2026,06-01-2027,03-02-2027
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What others are saying...

★ ★ ★ ★ ★

Training program that I can definitely recommend to someone else. Clear explanations and nice that the choice of the group was coordinated with each other. The trainer helped me gain a deeper understanding. Super.

Anonymous

★ ★ ★ ★ ★

Training program was very good. Especially the trainer who could explain very well and also noticed what each participant needed.

Anonymous

★ ★ ★ ★ ★

The method of teaching appealed to me the most. The trainer’s respect, open communication and willingness to help and give tips on an individual level. The training program is definitely worth it!

Anonymous

★ ★ ★ ★ ★

In addition to the theory, I also learned how to apply what I learned into practice. I really liked the exercises and personal attention in this training program. Definitely recommended!

Anonymous

★ ★ ★ ★ ★

The calm, measured pace in which the theory was narrated really appealed to me. I go home feeling good and I learned a lot.

Anonymous

★ ★ ★ ★ ★

Small group, therefore much space for your own insight and development. Good balance between theory and practical exercises.

Anonymous

★ ★ ★ ★ ★

Very interesting training program with surprising perspectives and useful techniques. Very useful for the future. I would definitly recommend it.

Anonymous

★ ★ ★ ★ ★

It was very comfortable to attend this training program in a small group. The trainer personally adressed the situations with you.

Anonymous

★ ★ ★ ★ ★

Very inspiring training program by a nice trainer. Also very friendly, which made the sessions also very enjoyable. The small group made the program very intensive and interactive. Highly recommended.

Anonymous

★ ★ ★ ★ ★

Overall very good, trainer was knowledgeable and asked the right questions. There was space for both the individual and the group. There was a pleasant atmosphere.

Anonymous

★ ★ ★ ★ ★

An informative and, above all, fun course!
Advantages:
– Small group with participants of the same level
– Immediately applicable in practice
– Personalized to your personal situation

Anonymous

★ ★ ★ ★ ★

A good training program with a lot of personal attention. After the training program you have enough tools to apply what you’ve learned into practice.

Anonymous