From strategy to
successful conversion

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Gain full control over your sales process from first contact to loyal customer.
Increase your conversion, predictability, and return in a structured way.
Build a sales funnel that continuously delivers qualified opportunities and growth.

Introduction

The rules of the game in sales have changed. We operate in a transparent market where buyers can easily access information and build knowledge independently. This makes reaching your customer more diverse, but also more complex. At the same time, this creates opportunities, not by working harder but by working smarter.

In the ‘Sales Funnel Excellence’ training course, you will learn how to set up and use an effective sales funnel to approach customers strategically and profitably. You will discover how to focus your efforts, create structure, and gain insight into where your actions deliver the greatest return.

Who is this training for?

The ‘Sales Funnel Excellence’ training program is designed for senior account managers, strategic account managers, key account managers, and consultants who want to strengthen their commercial approach and increase return on their sales efforts.

What makes this two-day training program unique

During the ‘Sales Funnel Excellence’ training program, you will develop a sales funnel custom to your market, customer type, and sales objectives. You will learn to think in phases, set priorities, and use available resources more effectively. Benefits of this two-day program:

  • Apply methods directly to approach your market more effectively.
  • Analyze customer profiles, stakeholders, and buying behavior.
  • Use strategic insights to improve conversion, customer value, and retention.
  • Build a clear and applicable funnel for your daily sales practice.

Results

After completing this training program, you know how to effectively approach your market and potential customers. You know how to set up a strong sales funnel focused on conversion and profitability. You understand which customers add the most value and how to use your time and energy more strategically. The leads to higher revenue, stronger relationships, and improved results.

“A YEARTH training program is defined by a powerful blend of inspiration, meaningful content, and real personal case studies. Our goal is to turn your training into an experience that drives the highest possible results.”

Practical information

Duration
This training program is given over two days, with a two-week interval between sessions.
Training hours
From 9:30 AM to 5:00 PM.
Participants
Maximum of 10/12 participants.
Locations
Amsterdam, Brussel, Eindhoven, Online
Participation fee
€ 1.295,- excl. VAT

Learning objectives

Day 1

9:30 AM Start training day

  • The role of a professional sales funnel as a driver for sustainable revenue growth.
  • Analyzing your current commercial approach and identifying bottlenecks and growth opportunities.
  • Defining a clear Ideal Customer Profile and affluent target groups.
  • Understanding the decision-making process of customers and the stakeholders involved.
  • Designing a strategic funnel from initial contact to order.
  • Creating value at every stage of the funnel to maintain momentum.
  • Recognizing and reinforcing critical conversion moments.
  • Qualifying leads: focusing on promising opportunities with maximum return.
  • Aligning marketing, acquisition, and relationship management for an integrated approach.
  • Formulating action points for the upcoming period.

5:00 PM End of training day

Day 2

9:30 AM Start training day

  • Feedback on the results achieved in the interim period.
  • Analyzing competition and strengthening your distinctive character.
  • Translating the customer journey into a controllable and predictable sales process.
  • Controlling the buying process without putting pressure on the relationship.
  • Effectively dealing with customers’ doubts, objections, and procrastination.
  • Increasing conversion through targeted influence and timing.
  • From lead to loyal customer: building sustainable relationships and long-term value.
  • Strategies for retention, cross-selling, and upselling within existing accounts.
  • Developing ambassadors who generate new opportunities.
  • Securing your sales funnel in daily commercial activities and KPI management.
  • Evaluation of the training and development of a personalized, practice-oriented action plan.

5:00 PM End of training day

Your training program in 3 steps

  • Prior to the training program, we ask you to complete an online intake form. If you prefer to discuss your personal learning objectives in more detail, we’ll be more than happy to schedule a one-on-one intake call. Based on your learning objectives, background, and focus areas, we’ll match you with a training group with similar professionals. This way, the training will be aligned with your situation and learning objectives.

  • The two-day training program ‘Sales Funnel Excellence’ is spread over two weeks. Each training day combines inspiration, theory, and practical exercises. There will be a mix of plenary sessions, group assignments, and time for reflection. This way, the skills you acquired can be put to use right away.

    In between the two training days, you’ll apply what you’ve learned in your daily work. During the second training day, you’ll discuss your experiences, insights, and results with the trainer and the group. Your training program ends with a personal evaluation and a clear plan of action for the future.

    About your trainer

    The training program is delivered by an experienced trainer with extensive practical experience. Our trainers combine expertise, analytical ability, and sharp observational skills with a personal and positive approach. They offer respectful, direct feedback, challenge you to grow, and support you in getting the very best out of yourself.

  • From the very first day of your training program, you’ll have access to the YEARTH Online Learning Platform. Here, you’ll find in-depth articles, assignments, and tools to help you put what you’ve learned into practice. You can choose where and when to study using the YEARTH app, your tablet, or computer. This allows you to get the most out of your training program and apply what you have learned in your daily practice in a sustainable way.

Your investment

My organization covers the costs

Participant fee € 1.295,
Facility fee € 50 per day € 100,
Total price excluding VAT € 1.395,

My organization is exempt from VAT

Participant fee € 1.295,
Surcharge 10% € 129,50
Facility fee € 50 per day € 100,
Total price excluding VAT € 1.524,50

I pay for the training course myself

Participant fee € 1.295,
Surcharge 10% € 129,50
Facility fee € 50 per day € 100,
Total price excluding VAT € 1.524,50

This is included in your investment:

  • Personal intake.
  • Syllabus and course materials.
  • The YEARTH certificate.
  • Year-long access to the Online Learning Platform.

VAT

The total investment excludes VAT. In some cases, a VAT exemption may be possible. In that case, the participation fee will increase by 10%. This can be beneficial for individuals and organizations that are not able to deduct VAT. Read more about VAT exemption.

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What others are saying...

Training program that I can definitely recommend to someone else. Clear explanations and nice that the choice of the group was coordinated with each other. The trainer helped me gain a deeper understanding. Super.

Anonymous

Training program was very good. Especially the trainer who could explain very well and also noticed what each participant needed.

Anonymous

The method of teaching appealed to me the most. The trainer’s respect, open communication and willingness to help and give tips on an individual level. The training program is definitely worth it!

Anonymous

In addition to the theory, I also learned how to apply what I learned into practice. I really liked the exercises and personal attention in this training program. Definitely recommended!

Anonymous

The calm, measured pace in which the theory was narrated really appealed to me. I go home feeling good and I learned a lot.

Anonymous

Small group, therefore much space for your own insight and development. Good balance between theory and practical exercises.

Anonymous

Very interesting training program with surprising perspectives and useful techniques. Very useful for the future. I would definitly recommend it.

Anonymous

It was very comfortable to attend this training program in a small group. The trainer personally adressed the situations with you.

Anonymous

Very inspiring training program by a nice trainer. Also very friendly, which made the sessions also very enjoyable. The small group made the program very intensive and interactive. Highly recommended.

Anonymous

Overall very good, trainer was knowledgeable and asked the right questions. There was space for both the individual and the group. There was a pleasant atmosphere.

Anonymous

An informative and, above all, fun course!
Advantages:
– Small group with participants of the same level
– Immediately applicable in practice
– Personalized to your personal situation

Anonymous

A good training program with a lot of personal attention. After the training program you have enough tools to apply what you’ve learned into practice.

Anonymous
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