Leadership and strategy for
a high-performance sales team

8,9 / 10
105 reviews
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Focus on growth, return on investment, and predictable sales results.
Build a high-performance sales team that delivers consistently.
Strengthen your impact as a leader, coach, and strategic sales manager.

Introduction

The role of the modern sales manager has changed significantly. Where sales once focused primarily on figures and targets, success today requires vision, leadership, and the ability to inspire. A strong sales manager creates direction, builds energy, and helps the team grow consistently in both performance and motivation.

In the ‘Sales Management in 4 months’ training program, you will develop the knowledge, skills, and mindset needed to build a high-performance sales team. You will learn how to define a clear strategy, maintain focus on growth, and create a culture in which performance becomes a natural outcome.

Under the guidance of an experienced sales trainer, you will work on strengthening your leadership, improving team performance, and translating sales vision into concrete results.

Who is this training for?

The ‘Sales Management in 4 months’ training program is designed for sales managers, team leaders, and commercial directors who want to strengthen their leadership and systematically improve team performance.

What makes this four-day training program unique

During the ‘Sales Management in 4 months’ training program, you will work on leadership, strategy, and team development over an extended period. This allows you to apply insights step by step and create lasting behavioral change. Benefits of this four-day program:

  • Strengthen ownership and performance within your team.
  • Apply sales strategies and leadership skills directly in your daily work.
  • Develop your sales coaching skills and strengthen team dynamics.

Results

After completing this training program, you will be able to develop a clear vision and results-focused strategy. You will understand your teams’ strengths and dynamics and know how to motivate people to take ownership. You will develop a coaching-oriented leadership style, increase team effectiveness, and build sustainable commercial growth.

“A YEARTH training program is defined by a powerful blend of inspiration, meaningful content, and real personal case studies. Our goal is to turn your training into an experience that drives the highest possible results.”

Practical information

Duration
This training program is given over four days spread across four months.
Training hours
From 9:30 AM to 5:00 PM.
Participants
Maximum of 10/12 participants.
Locations
Alkmaar, Amersfoort, Amsterdam, Apeldoorn, Arnhem, Breda, Den Bosch, Den Haag, Eindhoven, Groningen, Maastricht, Naarden, Rotterdam, Utrecht, Zwolle, Online
Participation fee
€ 2.195,- excl. VAT
Language
This training program is provided in English. We also offer this training in Dutch.

Learning objectives

Day 1

9:30 AM Start training day

  • Understanding the role of the modern sales manager in a rapidly changing market.
  • Translating organizational goals into a clear sales vision and strategy.
  • Determining target markets, value propositions, and growth opportunities.
  • Focusing on results through forecasting, pipeline management, and KPIs.
  • Balancing short-term sales pressure with long-term growth.
  • Creating clarity, direction, and commitment within your team.
  • Understanding your own leadership style and its impact on performance.
  • Formulating personal learning goals and action points for the upcoming period.

5:00 PM End of training day

Day 2

9:30 AM Start training day

  • Providing feedback on the interim period and experiences gained.
  • Analyzing the DNA of your sales team: qualities, behavior, and culture.
  • Putting the right people in the right roles by identifying talents and development potential.
  • Increasing motivation, commitment, and ownership within the team.
  • Understanding the psychology behind sales behavior and performance differences.
  • Coaching effectively on skills, mindset, and results.
  • The sales manager as coach: guiding through questions, feedback, and support.
  • Formulating personal learning goals and action points for the upcoming period.

5:00 PM End of training day

Day 3

9:30 AM Start training day

  • Providing feedback on the interim period and experiences gained.
  • Building a high-performance sales culture.
  • Creating healthy performance pressure without fostering harmful internal competition.
  • Managing the pipeline, funnel, and conversion at team level.
  • Managing individual performance and team results.
  • Conducting impactful performance and development conversations.
  • Balancing direction, facilitation, and accountability.
  • Strengthening continuous growth, learning, and professional development within the team.
  • Formulating personal learning goals and action points for the upcoming period.

5:00 PM End of training day

Day 4

9:30 AM Start training day

  • Providing feedback on the interim period and experiences gained.
  • Understanding the strategic role of the sales manager in complex sales processes.
  • Effectively supporting key accounts and crucial negotiations.
  • Identifying risks and taking timely action to prevent impending order losses.
  • Identifying and capitalizing on opportunities in a dynamic market.
  • Collaborating with other departments to maximize customer value.
  • Ensuring sustainable growth and continuous improvement across the sales organization.
  • Presenting lessons learned and personal insights.
  • Evaluating the training program and developing a personalized, hands‑on action plan.

5:00 PM End of training day

Your training program in 3 steps

  • Prior to the training program, we ask you to complete an online intake form. If you prefer to discuss your personal learning objectives in more detail, we’ll be more than happy to schedule a one-on-one intake call. Based on your learning objectives, background, and focus areas, we’ll match you with a training group with similar professionals. This way, the training will be aligned with your situation and learning objectives.

  • The four-day training program ‘Sales Management in 4 months’ is spread over the course of four months. Each training day combines inspiration, theory, and practice. You alternate between plenary sessions and assignments in subgroups. This way, you will not only learn from the trainer, but also from each other.

    At the end of each training day, you discuss with the trainer whether you have achieved your learning objectives. You agree on the assignments you will carry out in the intervening period and what the focus is for the next training day. Your training program ends with a personal evaluation.

    About your trainer

    The training program is provided by an experienced trainer with extensive practical experience. Our trainers combine knowledge, analytical skills, and keen observations with a personal and positive approach. They confront you in a respectful manner, challenge you, and help you reach your full potential.

  • From the very first day of your training program, you’ll have access to the YEARTH Online Learning Platform. Here, you’ll find in-depth articles, assignments, and tools to help you put what you’ve learned into practice. You can choose where and when to study using the YEARTH app, your tablet, or computer. This allows you to get the most out of your training program and apply what you have learned in your daily practice in a sustainable way.

Your investment

My organization covers the costs

Participant fee € 2.195,
Facility fee € 50 per day € 200,
Total price excluding VAT € 2.395,

My organization is exempt from VAT

Participant fee € 2.195,
Surcharge 10% € 219,50
Facility fee € 50 per day € 200,
Total price excluding VAT € 2.614,50

I pay for the training course myself

Participant fee € 2.195,
Surcharge 10% € 219,50
Facility fee € 50 per day € 200,
Total price excluding VAT € 2.614,50

This is included in your investment:

  • Personal intake.
  • Syllabus and course materials.
  • The YEARTH certificate.
  • Year-long access to the Online Learning Platform.

VAT

The total investment excludes VAT. In some cases, a VAT exemption may be possible. In that case, the participation fee will increase by 10%. This can be beneficial for individuals and organizations that are not able to deduct VAT. Read more about VAT exemption.

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What others are saying...

Many other training programs tend to be very theoretical, but this one is truly focused on practical application. This means you can apply what you learn right away in your own practice, which is exactly what I was looking for. I definitely recommend it!

Richard

The various leadership styles and motivational techniques, along with all the real-world examples discussed by both the group and the trainer, made the training program very interesting. The training is practical in nature, providing you with many tools that you can put to use right away.

Leonie

It was a small group, so everyone received a lot of personal attention. It adds significant value to your personal development. The trainer also brought a lot to the table and had a wealth of knowledge!

Sebastiaan

The trainer’s dedication and experience are extremely valuable. He often delved deeper into the topics and shared personal insights. This training is definitely valuable, interesting, and informative.

Marc

This training program is an excellent addition for anyone in a sales manager role. The program covers a wide range of topics and is diverse, with plenty of room for real-world scenarios. This makes the content not only relevant but also immediately applicable to your daily work.

Stan

The training program was both clear and in-depth, with sufficient explanation of the various topics. Practical examples were well balanced with theory, which enriched the learning experience. The positive atmosphere within the group and the good interaction with the trainer ensured rapid progress and a pleasant learning environment.

Stephan

Great training. A good trainer and relevant content. What appealed to me most about this training program were the many practical examples and the way it addressed situations that are relevant and current for my employer.

Paul

The Sales Management training was very informative and enjoyable. The trainer did a great job. His nonverbal communication and the examples he shared really resonated with me. Great location.

Sander
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