Leadership and strategy for
a high-performance sales team

8,9 / 10
Embleem beste opleider van Nederland
Focus on growth, return on investment, and predictable sales results.
Build a high-performance sales team that delivers consistently.
Strengthen your impact as a leader, coach, and strategic sales manager.

Introduction

The role of the modern sales manager has changed significantly. Where sales used to focus mainly on figures and targets, today success requires vision, leadership, and the ability to inspire. A strong sales manager creates direction, builds energy, and helps the team grow structurally in both results and motivation.

In the ‘Sales Management in 4 months’ training program, you will develop the knowledge, skills, and mindset to build a high-performance sales team. You will learn how to define a clear strategy, maintain focus on growth, and create a culture in which performance is a natural outcome.

Under the guidance of an experienced sales trainer, you will work on strengthening your leadership, improving team performance, and translating sales vision into concrete results.

Who is this training for?

The ‘Sales Management in 4 months’ training program is designed for sales managers, team leaders, and commercial directors who want to strengthen their leadership and structurally improve team performance.

What makes this four-day training program unique

During the ‘Sales Management in 4 months’ training program, you will work on leadership, strategy, and team development over a longer period. This allows you to apply insights step by step and create lasting behavioral change. Benefits of this four-day program:

  • Strengthen ownership and performance within your team.
  • Apply sales strategies and leadership skills in your daily practice.
  • Develop your sales coaching and team dynamics.

Results

After completing this training program, you can develop a clear vision and strategy focused on results. You understand your teams’ strengths and dynamics and know how to motivate people to take ownership. You develop a coaching leadership style, increase team effectiveness, and build sustainable commercial growth.

“A YEARTH training program is defined by a powerful blend of inspiration, meaningful content, and real personal case studies. Our goal is to turn your training into an experience that drives the highest possible results.”

Practical information

Duration
This training program is given over four days spread across four months.
Training hours
From 9:30 AM to 5:00 PM.
Participants
Maximum of 10/12 participants.
Locations
Amsterdam, Brussel, Eindhoven, Online
Participation fee
€ 2.195,- excl. VAT

Learning objectives

Day 1

9:30 AM Start training day

  • The role of the modern sales manager in a rapidly changing market.
  • Translating organizational goals into a clear sales vision and strategy.
  • Determining focus markets, propositions, and growth directions.
  • Focusing on results: forecasting, pipeline management, and KPIs.
  • Balancing short-term sales pressure and long-term growth.
  • Creating clarity, direction, and commitment within your team.
  • Understanding your own leadership style and its effect on performance.
  • Formulating personal learning goals and action points for the upcoming period.

5:00 PM End of training day

Day 2

9:30 AM Start training day

  • Feedback on the interim period and experiences gained.
  • Analyzing the DNA of your sales team: qualities, behavior, and culture.
  • The right people in the right place: roles, talents, and development potential.
  • Increasing motivation, commitment, and ownership within the team.
  • The psychology of sales behavior and performance differences.
  • Effective coaching on skills, mindset, and results.
  • The sales manager as coach: guiding through questions, feedback, and guidance.
  • Formulating personal learning goals and action points for the upcoming period.

5:00 PM End of training day

Day 3

9:30 AM Start training day

  • Feedback on the interim period and experiences gained.
  • Building a high-performance sales culture.
  • Creating healthy performance pressure without harmful internal competition.
  • Managing pipeline, funnel, and conversion at team level.
  • Managing individual performance and team results.
  • Conducting impactful results and development interviews.
  • Balancing steering, facilitating, and holding people accountable.
  • Strengthening continuous growth, learning, and professionalization within the team.
  • Formulating personal learning goals and action points for the upcoming period.

5:00 PM End of training day

Day 4

9:30 AM Start training day

  • Feedback on the interim period and experiences gained.
  • The strategic role of the sales manager in complex sales processes.
  • Effective involvement in key accounts and crucial negotiations.
  • Identifying risks and taking timely action to prevent impending order losses.
  • Identifying and capitalizing on opportunities in a dynamic market.
  • Collaborating with other departments to maximize customer value.
  • Ensuring sustainable growth and continuous improvement of the sales organization.
  • Presentation of lessons learned and personal insights.
  • Evaluation of the training and drawing up a personal, practice-oriented development plan.

5:00 PM End of training day

Your training program in 3 steps

  • Prior to the training program, we ask you to complete an online intake form. If you prefer to discuss your personal learning objectives in more detail, we’ll be more than happy to schedule a one-on-one intake call. Based on your learning objectives, background, and focus areas, we’ll match you with a training group with similar professionals. This way, the training will be aligned with your situation and learning objectives.

  • The four-day training program ‘Sales Management in 4 months’ is spread over four months. Each training day combines inspiration, theory, and practice. You alternate between plenary sessions and assignments in subgroups. This way, you will not only learn from the trainer, but also from each other.

    At the end of each training day, you discuss with the trainer whether you have achieved your learning objectives. You agree on the assignments you will carry out in the intervening period and where the focus will lie for the next training day. Your training program ends with a personal evaluation.

    About your trainer

    The training program is delivered by an experienced trainer with extensive practical experience. Our trainers combine expertise, analytical ability, and sharp observational skills with a personal and positive approach. They offer respectful, direct feedback, challenge you to grow, and support you in getting the very best out of yourself.

  • From the very first day of your training program, you’ll have access to the YEARTH Online Learning Platform. Here, you’ll find in-depth articles, assignments, and tools to help you put what you’ve learned into practice. You can choose where and when to study using the YEARTH app, your tablet, or computer. This allows you to get the most out of your training program and apply what you have learned in your daily practice in a sustainable way.

Your investment

My organization covers the costs

Participant fee € 2.195,
Facility fee € 50 per day € 200,
Total price excluding VAT € 2.395,

My organization is exempt from VAT

Participant fee € 2.195,
Surcharge 10% € 219,50
Facility fee € 50 per day € 200,
Total price excluding VAT € 2.614,50

I pay for the training course myself

Participant fee € 2.195,
Surcharge 10% € 219,50
Facility fee € 50 per day € 200,
Total price excluding VAT € 2.614,50

This is included in your investment:

  • Personal intake.
  • Syllabus and course materials.
  • The YEARTH certificate.
  • Year-long access to the Online Learning Platform.

VAT

The total investment excludes VAT. In some cases, a VAT exemption may be possible. In that case, the participation fee will increase by 10%. This can be beneficial for individuals and organizations that are not able to deduct VAT. Read more about VAT exemption.

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What others are saying...

Training program that I can definitely recommend to someone else. Clear explanations and nice that the choice of the group was coordinated with each other. The trainer helped me gain a deeper understanding. Super.

Anonymous

Training program was very good. Especially the trainer who could explain very well and also noticed what each participant needed.

Anonymous

The method of teaching appealed to me the most. The trainer’s respect, open communication and willingness to help and give tips on an individual level. The training program is definitely worth it!

Anonymous

In addition to the theory, I also learned how to apply what I learned into practice. I really liked the exercises and personal attention in this training program. Definitely recommended!

Anonymous

The calm, measured pace in which the theory was narrated really appealed to me. I go home feeling good and I learned a lot.

Anonymous

Small group, therefore much space for your own insight and development. Good balance between theory and practical exercises.

Anonymous

Very interesting training program with surprising perspectives and useful techniques. Very useful for the future. I would definitly recommend it.

Anonymous

It was very comfortable to attend this training program in a small group. The trainer personally adressed the situations with you.

Anonymous

Very inspiring training program by a nice trainer. Also very friendly, which made the sessions also very enjoyable. The small group made the program very intensive and interactive. Highly recommended.

Anonymous

Overall very good, trainer was knowledgeable and asked the right questions. There was space for both the individual and the group. There was a pleasant atmosphere.

Anonymous

An informative and, above all, fun course!
Advantages:
– Small group with participants of the same level
– Immediately applicable in practice
– Personalized to your personal situation

Anonymous

A good training program with a lot of personal attention. After the training program you have enough tools to apply what you’ve learned into practice.

Anonymous
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