From relationship management
to strategic partnership

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Grow into a strategic partner for your most important customers.
Focus on value, return, and long-term relationships.
Develop accounts into sustainable sources of growth.

Introduction

Strategic account management goes beyond managing relationships. It focuses on building long-term partnerships based on shared interests, growth, and value creation. In a competitive market, strategic account managers stand out through vision, influence, and collaboration.

In the ‘Strategic Account Management in 4 months’ training program, you will develop the skills, knowledge, and mindset to operate at a strategic level. You will learn how to create account strategies, build internal support, and strengthen customer relationships into long-term partnerships.

Who is this training for?

The ‘Strategic Account Management in 4 months’ training program is designed for senior account managers and key account managers who want to operate at a higher, strategic level.

What makes this four-day training program unique

During the ‘Strategic Account Management in 4 months’ training program, you will learn how to build a sustainable relationship with your most important customers based on trust and insight. The four-month spread gives you time to test and refine strategies in practice, with personal guidance and feedback. Benefits of this four-day program:

  • Advance from operation account management to a strategic level.
  • Apply strategic insights directly in customer and growth plans.
  • Increase influence, commitment, and return on investment with key accounts.
  • Development, reflection, and sustainable change over time.

Results

After completing this training program, you have the strategic skills to manage and grow key accounts. You analyze customer needs and translate them into growth plans. You communicate at management level, align interests, and create support. You build sustainable partnerships based on trust and shared value.

“A YEARTH training program is defined by a powerful blend of inspiration, meaningful content, and real personal case studies. Our goal is to turn your training into an experience that drives the highest possible results.”

Practical information

Duration
This training program is given over four days spread across four months.
Training hours
From 9:30 AM to 5:00 PM.
Participants
Maximum of 10/12 participants.
Locations
Amsterdam, Brussel, Eindhoven, Online
Participation fee
€ 2.195,- excl. VAT
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Personal advice

Call +31 (0)88 - 200 8888 Chat with a Learning Consultant
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Learning objectives

Day 1

9:30 AM Start training day

  • Your role as a strategic account manager: from supplier to partner.
  • Strategic thinking and acting in complex customer organizations.
  • Analysis of your current accounts: opportunities, risks, and growth potential.
  • Prioritizing within your account portfolio: where you really make a difference.
  • Insight into external developments and their impact on your customers.
  • Managing for growth: building a future-oriented account plan.
  • Sharpening your value proposition: why does the customer choose you?
  • Formulating personal learning goals and action points for the upcoming period.

5:00 PM End of training day

Day 2

9:30 AM Start training day

  • Feedback on the interim period and results achieved.
  • Stakeholder mapping: insight into power, interests, and decision-making.
  • Building relationships at multiple levels within the customer organization.
  • Internal alignment: creating support within your own organization.
  • Developing a targeted stakeholder strategy.
  • Communicating with impact to different types of decision-makers.
  • Positioning yourself as a fully-fledged and reliable sparring partner.
  • Formulating personal learning goals and action points for the upcoming period.

5:00 PM End of training day

Day 3

9:30 AM Start training day

  • Feedback on the interim period and results achieved.
  • Conducting strategic and exploratory customer conversations.
  • Recognizing and exploiting the real question behind the question.
  • Dealing with resistance, price pressure, and complex interests.
  • Selling value instead of defending price.
  • Developing distinctive and winning proposals.
  • Creating commitment to high-impact solutions.
  • Formulating personal learning goals and action points for the upcoming period.

5:00 PM End of training day

Day 4

9:30 AM Start training day

  • Feedback on the interim period and results achieved.
  • From relationship management to strategic collaboration and co-creation.
  • Network development: increasing influence within and outside the customer organization.
  • Identifying and realizing growth opportunities, cross-selling, and upselling.
  • Ensuring customer satisfaction, loyalty, and long-term value.
  • Presenting and refining your strategic account plan.
  • Evaluation of the training and development of a personalized, practice-oriented action plan.

5:00 PM End of training day

We also offer this training in a two-day program. See Strategic Account Management in 2 days.

Your training program in 3 steps

  • Prior to the training program, we ask you to complete an online intake form. If you prefer to discuss your personal learning objectives in more detail, we’ll be more than happy to schedule a one-on-one intake call. Based on your learning objectives, background, and focus areas, we’ll match you with a training group with similar professionals. This way, the training will be aligned with your situation and learning objectives.

  • The four-day training program ‘Strategic Account Management in 4 months’ is spread over four months. Each training day combines inspiration, theory, and practice. You alternate between plenary sessions and assignments in subgroups. This way, you will not only learn from the trainer, but also from each other.

    At the end of each training day, you discuss with the trainer whether you have achieved your learning objectives. You agree on the assignments you will carry out in the intervening period and where the focus will lie for the next training day. Your training program ends with a personal evaluation.

    About your trainer

    The training program is delivered by an experienced trainer with extensive practical experience. Our trainers combine expertise, analytical ability, and sharp observational skills with a personal and positive approach. They offer respectful, direct feedback, challenge you to grow, and support you in getting the very best out of yourself.

  • From the very first day of your training program, you’ll have access to the YEARTH Online Learning Platform. Here, you’ll find in-depth articles, assignments, and tools to help you put what you’ve learned into practice. You can choose where and when to study using the YEARTH app, your tablet, or computer. This allows you to get the most out of your training program and apply what you have learned in your daily practice in a sustainable way.

Your investment

My organization covers the costs

Participant fee € 2.195,
Facility fee € 50 per day € 200,
Total price excluding VAT € 2.395,

My organization is exempt from VAT

Participant fee € 2.195,
Surcharge 10% € 219,50
Facility fee € 50 per day € 200,
Total price excluding VAT € 2.614,50

I pay for the training course myself

Participant fee € 2.195,
Surcharge 10% € 219,50
Facility fee € 50 per day € 200,
Total price excluding VAT € 2.614,50

This is included in your investment:

  • Personal intake.
  • Syllabus and course materials.
  • The YEARTH certificate.
  • Year-long access to the Online Learning Platform.

VAT

The total investment excludes VAT. In some cases, a VAT exemption may be possible. In that case, the participation fee will increase by 10%. This can be beneficial for individuals and organizations that are not able to deduct VAT. Read more about VAT exemption.

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Upcoming scheduled start dates

What others are saying...

★ ★ ★ ★ ★
★ ★ ★ ★ ★

The 4-month Strategic Account Management training course was distinguished by its extensive practical experience and personal approach. That combination created recognition and confidence. Everything felt professional and well taken care of, making you notice that attention was paid to both content and guidance.

Anonymous
★ ★ ★ ★ ★
★ ★ ★ ★ ★

The training course offered depth in different parts, giving topics more layers than expected. You go home with concrete tools that encourage further development and give you the feeling that you can actually take steps.

Anonymous
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