From relationship management
to strategic partnership

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9,1 / 10
106 reviews
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Grow into a strategic partner for your most important customers.
Focus on value, return, and long-term relationships.
Develop accounts into sustainable sources of growth.

Introduction

Strategic account management goes beyond managing relationships. It focuses on building long-term partnerships based on shared interests, growth, and value creation. In a competitive market, strategic account managers stand out through vision, influence, and collaboration.

In the ‘Strategic Account Management in 4 Months’ training program, you will develop the skills, knowledge, and mindset needed to operate at a strategic level. You will learn how to create account strategies, build internal support, and strengthen customer relationships into long-term partnerships.

Who is this training for?

The ‘Strategic Account Management in 4 Months’ training program is designed for senior account managers and key account managers who want to operate at a higher, more strategic level.

What makes this four-day training program unique

During the ‘Strategic Account Management in 4 Months’ training program, you will learn how to build sustainable relationship with your most important customers based on trust and insight. The four-month format gives you time to test and refine strategies in practice, supported by personal guidance and feedback. Benefits of this four-day program:

  • Grow to a strategic level as an experienced account manager.
  • Apply strategic insights directly to customer and growth plans.
  • Increase influence, commitment, and return on investment with key accounts.
  • Create sustainable change through development and reflection over time.

Results

After completing this training program, you have the strategic skills needed to manage and grow key accounts. You will analyze customer needs and translate them into growth plans. You will communicate at management level, align interests, and create support. You will build sustainable partnerships based on trust and shared value.

“A YEARTH training program is defined by a powerful blend of inspiration, meaningful content, and real personal case studies. Our goal is to turn your training into an experience that drives the highest possible results.”

Practical information

Duration
This training program is given over four days spread across four months.
Training hours
From 9:30 AM to 5:00 PM.
Participants
Maximum of 10/12 participants.
Locations
Alkmaar, Amersfoort, Amsterdam, Apeldoorn, Arnhem, Breda, Den Bosch, Den Haag, Eindhoven, Groningen, Maastricht, Naarden, Rotterdam, Utrecht, Zwolle, Online
Participation fee
€ 2.195,- excl. VAT
Language
This training program is provided in English. We also offer this training in Dutch.
Secure a spot Sign up directly

Personal advice

Call +31 (0)88 - 200 8888 Chat with a Learning Consultant Interested in taking this training program in-company?
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Learning objectives

Day 1

9:30 AM Start training day

  • Understanding your role as a strategic account manager: moving from supplier to partner.
  • Thinking and acting strategically in complex customer organizations.
  • Analyzing your current accounts in terms of opportunities, risks, and growth potential.
  • Prioritizing your account portfolio and focusing on where you can make the greatest difference.
  • Gaining insight into external developments and their impact on your customers.
  • Managing for growth by building a future-oriented account plan.
  • Sharpening your value proposition: why does the customer choose you?
  • Formulating personal learning goals and action points for the upcoming period.

5:00 PM End of training day

Day 2

9:30 AM Start training day

  • Providing feedback on the interim period and experiences gained.
  • Mapping stakeholders to understand power, interests, and decision-making.
  • Building relationships at multiple levels within the customer organization.
  • Creating internal alignment and support within your own organization.
  • Developing a targeted stakeholder strategy.
  • Communicating with impact to different types of decision-makers.
  • Positioning yourself as a credible and reliable strategic discussion partner.
  • Formulating personal learning goals and action points for the upcoming period.

5:00 PM End of training day

Day 3

9:30 AM Start training day

  • Providing feedback on the interim period and experiences gained.
  • Conducting strategic and exploratory customer conversations.
  • Recognizing and addressing the real question behind the question.
  • Dealing effectively with resistance, price pressure, and complex interests.
  • Selling value rather than defending price.
  • Developing distinctive and compelling proposals.
  • Creating commitment to high-impact solutions.
  • Formulating personal learning goals and action points for the upcoming period.

5:00 PM End of training day

Day 4

9:30 AM Start training day

  • Providing feedback on the interim period and experiences gained.
  • Moving from relationship management to strategic collaboration and co-creation.
  • Developing your network and increasing influence within and outside the customer organization.
  • Identifying and realizing growth opportunities through cross-selling and upselling.
  • Ensuring customer satisfaction, loyalty, and long-term value.
  • Presenting and refining your strategic account plan.
  • Evaluating the training program and developing a personalized, hands‑on action plan.

5:00 PM End of training day

We also offer this training in a two-day program. See Strategic Account Management in 2 Days.

Your training program in 3 steps

  • Prior to the training program, we ask you to complete an online intake form. If you prefer to discuss your personal learning objectives in more detail, we’ll be more than happy to schedule a one-on-one intake call. Based on your learning objectives, background, and focus areas, we’ll match you with a training group with similar professionals. This way, the training will be aligned with your situation and learning objectives.

  • The four-day training program ‘Strategic Account Management in 4 months’ is spread over the course of four months. Each training day combines inspiration, theory, and practice. You alternate between plenary sessions and assignments in subgroups. This way, you will not only learn from the trainer, but also from each other.

    At the end of each training day, you discuss with the trainer whether you have achieved your learning objectives. You agree on the assignments you will carry out in the intervening period and what the focus is for the next training day. Your training program ends with a personal evaluation.

    About your trainer

    The training program is provided by an experienced trainer with extensive practical experience. Our trainers combine knowledge, analytical skills, and keen observations with a personal and positive approach. They confront you in a respectful manner, challenge you, and help you reach your full potential.

  • From the very first day of your training program, you’ll have access to the YEARTH Online Learning Platform. Here, you’ll find in-depth articles, assignments, and tools to help you put what you’ve learned into practice. You can choose where and when to study using the YEARTH app, your tablet, or computer. This allows you to get the most out of your training program and apply what you have learned in your daily practice in a sustainable way.

Your investment

My organization covers the costs

Participant fee € 2.195,
Facility fee € 50 per day € 200,
Total price excluding VAT € 2.395,

My organization is exempt from VAT

Participant fee € 2.195,
Surcharge 10% € 219,50
Facility fee € 50 per day € 200,
Total price excluding VAT € 2.614,50

I pay for the training course myself

Participant fee € 2.195,
Surcharge 10% € 219,50
Facility fee € 50 per day € 200,
Total price excluding VAT € 2.614,50

This is included in your investment:

  • Personal intake.
  • Syllabus and course materials.
  • The YEARTH certificate.
  • Year-long access to the Online Learning Platform.

VAT

The total investment excludes VAT. In some cases, a VAT exemption may be possible. In that case, the participation fee will increase by 10%. This can be beneficial for individuals and organizations that are not able to deduct VAT. Read more about VAT exemption.

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What others are saying...

★ ★ ★ ★ ★
★ ★ ★ ★ ★

The training program Strategic Account Management in 4 months stood out for its extensive practical experience and personalized approach. That combination fosterd a sense of familiarity and trust. Everything felt professional and well-organized, which made it clear that careful attention had been paid to both the content and the guidance provided.

Merlijn
★ ★ ★ ★ ★
★ ★ ★ ★ ★

The training provided in-depth coverage of various topics, giving them more depth than expected. You’ll go home with concrete tools that encourage further development and give you the feeling that you can actually take action.

Jacco
★ ★ ★ ★ ★
★ ★ ★ ★ ★

The training program Strategic Account Management in 4 months is directly relevant to my work and went extremely well. The content was technically sound, and the small group size allowed for excellent personal guidance. The program was led by a skilled trainer.

Jasper
★ ★ ★ ★ ★
★ ★ ★ ★ ★

The training program was excellent and clear. It was a lot of fun, and I learned a great deal from it. And there’s still a lot more to learn as I put it into practice. The trainer was also great, and the content was solid. I highly recommend it.

Marcel
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What appealed to me most about the training program was learning how to best structure your approach to clients. I would definitely recommend this training if you want to develop your skills in account management.

Hans
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Group dynamics were one of the key elements that contributed to the learning process in this training. The trainer was personally engaged, and there was plenty of room for personal input. In addition, the balance between practice and theory was just right.

Denise
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Communication, tips, and the many concrete real-world examples. That’s what really appealed to me about the training program. Useful and practical tips provide insights as well as concrete tools.

Jur
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