From relationship management
to strategic partnership

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9,1 / 10
10 reviews
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Strengthen your position as a strategic account manager.
Build sustainable customer relationships with demonstrable impact.
Focus on growth, return on investment, and long-term value.

Introduction

Strategic account management goes beyond managing relationships. It focuses on building long-term partnerships based on shared interests, growth, and value creation. In a competitive market, strategic account managers stand out through vision, influence, and collaboration.

In the ‘Strategic Account Management’ training program, you will develop the knowledge, skills, and mindset needed to operate at management level. You will learn how to develop strategic account plans, create internal support, and deepen customer relationships into full partnerships.

Who is this training for?

The ‘Strategic Account Management’ training program is designed for senior account managers, key account managers, and strategic account managers who want to operate at a higher strategic level.

What makes this two-day training program unique

During the ‘Strategic Account Management’ training program, you will focus on insight, influence, and building partnerships with lasting added value. Benefits of this two-day program:

  • Grow to a strategic level as an experienced account manager.
  • Apply strategic insights directly in customer relationships.
  • Increase influence, commitment, and return on investment with key accounts.

Results

After completing this training program, you will have the strategic, personal, and analytical skills to manage and grow key accounts effectively. You know how to analyze customer needs, develop account plans, and translate complex issues into concrete solutions. In addition, you will communicate at executive level, create internal support, and handle resistance and negotiation effectively.

“A YEARTH training program is defined by a powerful blend of inspiration, meaningful content, and real personal case studies. Our goal is to turn your training into an experience that drives the highest possible results.”

Practical information

Duration
This training program is given over two days, with a two-week interval between sessions.
Training hours
From 9:30 AM to 5:00 PM.
Participants
Maximum of 10/12 participants.
Locations
Amsterdam, Brussels, Eindhoven, Online
Participation fee
€ 1.295,- excl. VAT
Language
This training program is provided in English. We also offer this training in Dutch.
Secure a spot Sign up directly

Personal advice

Call +31 (0)88 - 200 8888 Chat with a Learning Consultant Interested in taking this training program in-company?
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Learning objectives

Day 1

9:30 AM Start training day

  • Understanding the essence of strategic account management and your influence on organizational results.
  • Moving from account manager to strategic business partner.
  • Analyzing your current accounts in terms of opportunities, risks, and growth potential.
  • Translating market developments into a distinctive account strategy.
  • Identifying decision-makers, influencers, and power structures within your customer’s organization.
  • Designing a targeted stakeholder strategy for maximum influence and support.
  • Formulating a clear value proposition for each strategic account.
  • Formulating personal learning goals and action points for the upcoming period.

5:00 PM End of training day

Day 2

9:30 AM Start training day

  • Providing feedback on the interim period and experiences gained.
  • Conducting strategic customer discussions at the decision-making level.
  • Creating commitment to a sustainable and mutually valuable collaboration.
  • Translating complex customer questions into distinctive solutions with demonstrable impact.
  • Developing a convincing and compelling proposal that aligns with your customer’s strategic agenda.
  • Developing relationships from supplier to trusted partner.
  • Maintaining control of the decision-making process and steering towards concrete results.
  • Evaluating the training program and developing a personalized, hands-on action plan for the further development of your strategic accounts.

5:00 PM End of training day

We also offer this training course in a four-day program. See Strategic Account Management in 4 Months.

Your training program in 3 steps

  • Prior to the training program, we ask you to complete an online intake form. If you prefer to discuss your personal learning objectives in more detail, we’ll be more than happy to schedule a one-on-one intake call. Based on your learning objectives, background, and focus areas, we’ll match you with a training group with similar professionals. In this way, the training will be aligned with your situation and learning objectives.

  • The two-day training program ‘Strategic Account Management’ is spread over the course of two weeks. Each training day combines inspiration, theory, and practical exercises. There will be a mix of plenary sessions, group assignments, and time for reflection. In this way, the skills you acquired can be put to use right away.

    In between the two training days, you’ll apply what you’ve learned in your daily work. During the second training day, you’ll discuss your experiences, insights, and results with the trainer and the group. Your training program ends with a personal evaluation and a clear plan of action for the future.

    About your trainer

    The training program is provided by an experienced trainer with extensive practical experience. Our trainers combine knowledge, analytical skills, and keen observations with a personal and positive approach. They confront you in a respectful manner, challenge you, and help you reach your full potential.

  • From the very first day of your training program, you’ll have access to the YEARTH Online Learning Platform. Here, you’ll find in-depth articles, assignments, and tools to help you put what you’ve learned into practice. You can choose where and when to study using the YEARTH app, your tablet, or computer. This allows you to get the most out of your training program and apply what you have learned in your daily practice in a sustainable way.

Your investment

My organization covers the costs

Participant fee € 1.295,
Facility fee € 50 per day € 100,
Total price excluding VAT € 1.395,

My organization is exempt from VAT

Participant fee € 1.295,
Surcharge 10% € 129,50
Facility fee € 50 per day € 100,
Total price excluding VAT € 1.524,50

I pay for the training course myself

Participant fee € 1.295,
Surcharge 10% € 129,50
Facility fee € 50 per day € 100,
Total price excluding VAT € 1.524,50

This is included in your investment:

  • Personal intake.
  • Syllabus and course materials.
  • The YEARTH certificate.
  • Year-long access to the Online Learning Platform.

VAT

The total investment excludes VAT. In some cases, a VAT exemption may be possible. In that case, the participation fee will increase by 10%. This can be beneficial for individuals and organizations that are not able to deduct VAT. Read more about VAT exemption.

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What others are saying...

★ ★ ★ ★ ★
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I experienced the Strategic Account Management training program as a valuable opportunity to deepen my knowledge, especially through collaboration with other participants. Sharing experiences and insights gave me new perspectives. I found it to be a great add-on to my previous knowledge and professional development. I would definitely recommend this training program, as it helps you continue to grow and strengthen your collaboration with others.

Melany
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I experienced this training program to be very practical and valuable. I particularly appreciated the hands-on approach to decision-making. The training program offers many concrete tips, insights and tools that can be applied immediately in real-life situations. I would definitely recommend this training program, because you don’t only learn, but you take concrete steps and learn to plan and act in a focused way.

Anonymous
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What I liked most about this training course was the combination of theory and practice. The trainer himself came up with very useful practical examples. I also learned a lot from the dynamics in the group because everyone came from different markets. I now know how to apply tools to serve customers even better. In short, good training course!

Anonymous
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It gives you a completely different perspective on conducting conversations, addressing objections, and deepening your relationship with your customer base. I highly recommend it for anyone involved in account management.

Isa
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The training program provided a thorough exploration of the topics covered. It was a great group. Fortunately not too large, so everyone had a chance to participate. The trainer was knowledgeable, able to provide helpful guidance, and gave clear examples.

Sem
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There was a nice interaction with the trainer and the other participants in the group. It’s a practical training program with a hands-on approach and plenty of examples. I highly recommend it. It certainly gave me enough tools to get started.

Robbert
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Very informative, interactive, and absolutely valuable for your career and personal development. What appealed to me most was actually practicing and working through various case studies.

Anonymous
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Do the training program, be open to criticism and be willing to learn. Excellent and highly practical. Relaxed, interactive, realistic.

Anonymous
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Definitely sign up, it’s very instructive! The trainer uses input from participants to structure the training, which is really appreciated. The training program focuses a lot on psychology and personal attitude. This was excellent. It’s not about sales tricks, but about attitude. Top-notch.

Anonymous
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This training has really opened my eyes in a number of different ways. In particular, learning how to negotiate by asking the right questions was very enlightening. Thanks to the training program, I’ve become more mindful during meetings and pay close attention to the person I’m talking to.

Anonymous
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